Теоретико-методологични аспекти на конкурентоспособността на интелигентните туристически дестинации
Theoretical and Methodological Aspects of Smart Tourism Destinations Competitiveness

Author(s): Desislava Varadzhakova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: competitiveness; smart tourism destinations
Summary/Abstract: The generation Y is actively entering the tourism market, which is the reason why tourism destinations direct their efforts towards meeting its needs. The expectations of constant internet connectivity and technological innovation cause more and more destinations to strive to increase their competitiveness through the application of information and communication innovations. The main objective of the present paper is to pay attention to the nature, significance and theoretical and methodological aspects of the competitiveness of smart tourism destinations.

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