3rd INTERNATIONAL THEMATIC MONOGRAPH: MODERN MANAGEMENT TOOLS AND ECONOMY OF TOURISM SECTOR IN PRESENT ERA

RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT

RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT
(RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT)

Author(s):Marko Gašić, Vladan Ivanović
Language:English
Subject(s):Economy, National Economy, Tourism, Socio-Economic Research
Page Range:1-16
No. of Pages:16
Keywords:alternative tourism;rural tourism;sustainable rural tourism;development of rural areas;benefits of rural tourism;
Summary/Abstract:Tourism plays an important role in the developing country’s economy and is considered oneof the main industries for the growth of the country’s economy. Mass tourism is a thing of the past fortourism countries that want to develop their tourism in a good way and ensure sustainability in thefuture, and therefore alternative forms of tourism represent an essential orientation for the furtherdevelopment of tourism. Unique tourism products (among which the rural tourism product is especiallydistinguished) have become highly valued by tourists who want to escape the uniformity offered by globalizationand the modern way of life in urban city centers. In a large number of countries, considerableattention is paid to rural tourism, which records a constant growth rate of tourist demand and makes itan important component of the development not only of tourism, but also of rural areas as a whole. Thepaper presents the historical development of rural tourism in Serbia, as well as the material base andtourist transport of rural tourism in Serbia. The aim of the paper is to examine the degree of developmentof rural tourism in Serbia and to determine its economic contribution to the economic and socialdevelopment of the country, as well as to determine the limiting factors that prevent a more dynamicdevelopment of this economic activity in the country.

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LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT

LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT
(LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT)

Author(s):Biljana Petrevska, Branko Nikolovski
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:17-29
No. of Pages:13
Keywords:Seasonality;tourism demand;entrepreneurship;tourism policy;
Summary/Abstract:Seasonality is general characteristic of tourism. As tourism contributes to economic growthand development, seasonality is noted as one of the most influencing factors for limiting continuous development.Thus, the article empirically tests the presence of tourism seasonality for the central level byexploring Macedonia, and the local level, by elaborating Ohrid (the most famous summer tourist spot) andSkopje (the capital). The statistical methodology covers computation of standard indicators, such as theGini index (G), the Seasonality Indicator (SI) and the Coefficient of Variation (CV). The study found nosignificant seasonal concentration in tourism in Macedonia, a presence of strong and powerful seasonalityfor Ohrid, and no seasonality for Skopje. As a consequence, the paper recommends design of specific tailor-made products and urges tourism key players to focus on policies and strategies for modifying tourismseasonality.

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INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES

INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES
(INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES)

Author(s):Radka Vaníčková
Language:English
Subject(s):Economy, Marketing / Advertising, Tourism
Page Range:31-46
No. of Pages:16
Keywords:Tourism;innovation of product and services;marketing of services;marketing communication tools;sales support;
Summary/Abstract:This chapter analyses and judges the up-to-date condition of provided products and servicesfor the purpose of innovating existing product according to current trends, potential of givenlocality and customers preferences which influence attractivity, increase of turnout and amount ofprofits. The analytic part of the chapter is focused on defining tourism, product of tourism, historicalmonument objects and services marketing. In the practical part of the chapter there was formulatedthe analysis of provided basic, special and supplementary services and marketing of servicesin chosen destination in the Czech Republic through questionnaire survey. Using observing andcontrolled interviews with employees of the company the satisfaction of staff was monitored and theconcept of proposals and recommendations for new service was made. The empirical generalizationof knowledge which is described in the final part of the chapter helped to improve current stateof provided services and products with the accent of creating innovative proposal of new service inthe area of marketing communication and selling support of offered products and services.

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PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY

PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY
(PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY)

Author(s):Snežana Kirin, Sandra Kirin
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:47-61
No. of Pages:15
Keywords:conference;importance of touristic offer;tourist satisfaction;tourist dissatisfaction;
Summary/Abstract:Tourism in Serbia is becoming an increasingly important economic sector with the potentia lof further development. This paper identifies the potential of the international conferences market in order to promote tourism. This paper presents a survey of the attitudes and impressions of the visitors of a major scientific conference meeting held in Belgrade this year, which was conducted by analyzing a sample of 175 respondents from different countries. The basic assumptions deal with: the differencein the tourist motives for visiting a certain destination, where on one hand we have the motives of thepopulation of scientists and on the other, the motives of the average population of tourists; the analysisof the destination and the analysis of the satisfaction and dissatisfaction of conference attenders withparticular elements of touristic offer. The obtained results were found useful as a better evaluation ofthe conference and to emphasize it out as a viable touristic product.

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THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL

THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL
(THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL)

Author(s):Mehmet Emin Baynazoglu, Ebru Bilgin, Orhan Akova
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:63-70
No. of Pages:8
Keywords:Arab Spring;Tourism;Tourist Profiles;Service Features;
Summary/Abstract:The tourism industry is affected by many different external factors such as war, terrorismand economic crisis and it plays an important role in many aspects for the development of a country.One of the major political events occurred in Arab countries in recent years was Arab Spring. In thisstudy, changes occurring in tourist profiles’ expectations in hospitality services in İstanbul hotels withthe Arab Spring and were studied to reveal changes in the profile of tourists visiting İstanbul. Face toface interview method was used for this qualitative study with 8 senior managers who work in 5-starhotels in Istanbul. The responses obtained were subjected to content analysis and tourism practitioners’perceptions and experiences were applied to them. In the direction of the findings from the interviews,it is observed that there are significant changes in the tourist profiles in the 5-star hotel enterprisesoperating in Istanbul after the Arab Spring which occurred in 2010. This change seems to have causedthe hotels to revise themselves on many issues such as human resources, education, food and beverage,cost control, renovation, and refurbishment.

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SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR

SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR
(SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR)

Author(s):Ivica Nikolić, Tijana Marić Đurković, Jelena Jotić
Language:English
Subject(s):Economy, Tourism, Human Resources in Economy, Socio-Economic Research
Page Range:73-86
No. of Pages:14
Keywords:Sociometry;team;management in tourism;Adizes model of four dominant characteristics of manager-leader;P – producer;E – entrepreneur;A – administrator;I – integrator;
Summary/Abstract:This paper shows that the sociometric method can be applied in any tourist organization’s human resource management with the goal of appointing the best team members. The sociometricconcept of the model uses the characteristics of the Adizes model: P – producer, E – entrepreneur,A – administrator, and I – integrator, as well as the criteria for sociometric testing. The results and conclusions of the research show that such sociometric concept can be widely applied in strategic managementof the tourist organization with the goal of forming a team.

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THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM

THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM
(THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM)

Author(s):Srđan Šapić, Jovana Filipović, Jovana Savić
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:87-99
No. of Pages:13
Keywords:habits;customs;consumers’ behaviour;tourism sector;
Summary/Abstract:The aim of this research is to determine whether habits and customs as elements of cultureaffect the behaviour of consumers in the sector of tourism, that is, whether they affect the process of researchingtourist arrangements and their use, as well as visiting travel agencies and consumers’ loyaltytowards them. For this purpose, empirical research was conducted on a sample of 237 subjects. Theresults indicate that habits and customs have an impact on the above-mentioned aspects of consumers’behaviour in the tourism sector, which confirms research hypotheses. Travel agencies should considerthe relationships between habits and customs of consumers and research and purchase of touristic arrangements,consumer`s visit and their loyalty, in order to create and implement the most appropriatemarketing strategies.

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MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT

MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT
(MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT)

Author(s):Róbert Štefko, Peter Gallo, Daniela Matusikova
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:101-114
No. of Pages:14
Keywords:Tourism importance;tourism development potential;managerial methods;strategic management;improvement potential;
Summary/Abstract:Chapter deals with the issue of tourism and its development potential in the context of using modern managerial methods. Management is inevitable part of tourism development that can supportthe activity of chosen region, destination or even tourism facility. In the field of tourism, it is importantto know the core potential and by choosing right managerial method this potential can be maximallyused and offered to tourism participants. The chapter subscribes the examples of managerial methodsthat can be used in tourism and in its analytical part it shows real research model that was used toevaluate the potential of selected region of Slovakia. It examines the conditions and possibilities of itsuse in the aspect of increasing the number of visitors in analysed region. It points to the methodologyof calculating the regional potential in the context of modern management theories at a concrete example.It explains the procedures of using SWOT analysis and other strategic management methods as animportant methodological tool for solving the given problem. It points out the professional aspects ofsolving this problem and its effective use in practice.

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ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA

ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA
(ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA)

Author(s):Miloš Pjanić, Jelena Andrašić, Vera Mirović
Language:English
Subject(s):Economy, National Economy, Business Economy / Management, Tourism
Page Range:115-128
No. of Pages:14
Keywords:tourism;economy;development;
Summary/Abstract:Tourism, as one of the key pillars of the economic base of each country, is based on a largenumber of business activities that are micro, small and medium sized. One of the basic functions oftourism as the economic sector of each country is its direct and indirect impact on the growth of grossdomestic product (GDP). Key factors that will affect tourism and directly or indirectly determine itscontribution to GDP are: resource availability, expertise, political and social stability in the countryand investments. The development of tourism at the same time encourages employment, job creationand the improvement of the balance of payments structure of each country. Tourism as an economicbranch consists of a large number of economic and non-commercial activities and is one of the mostprofitable activities in the world, which contributes to the overall development of the economy. It ispresent in all countries, but it is manifested by its effects and extent. The aim of the paper is to pointout the significance of tourism as one of the fastest growing economic activities in the economic developmentof Serbia.

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AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE

AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE
(AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE)

Author(s):Gabrijela Popović, Dragan Mihajlović
Language:English
Subject(s):Economy, Tourism, Socio-Economic Research
Page Range:129-141
No. of Pages:13
Keywords:PIPRECIA-E method;MCDM;tourism projects evaluation;Upper Danube Basin;
Summary/Abstract:Essentially, this paper intends to emphasize the applicability of MCDM methods, i.e. the recently introduced Extended Pivot Pairwise Relative Criteria Importance Assessment (PIPRECIA-E), inthe field of tourism projects evaluation. The usefulness of the proposed method is demonstrated througha real case study involving the evaluation of projects pointed at the development of the tourism of the Upper Danube Basin. The performed assessment that has generated quite reliable results contains an estimation of the four alternative projects against the four principal criteria and the 21 sub-criteria.

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MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR

MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR
(MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR)

Author(s):Branko Mihailović, Vesna Ž. Popović
Language:English
Subject(s):Economy, Business Economy / Management, Marketing / Advertising, Tourism
Page Range:143-158
No. of Pages:16
Keywords:Management;marketing;tourism sector;services;marketing relationship;
Summary/Abstract: In this paper we will research the management of service marketing in modern tourism sector. The tourism market is an extremely dynamic and open system. Aiming to form and maintain long-term relation, the marketing of relations has to understand the users’ expectations, to get familiar with the user, to evaluate service processes, to get a real assessment of service quality and to manage adequately with relations. This is achieved through the interaction or active participation of all partici-pants in the market, as well as by interacting with many other disciplines from which the tourism market collects and provides information.

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EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY

EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY
(EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY)

Author(s):Jelena Vemić Đurković, Bela Muhi, Ivica Nikolić
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:159-169
No. of Pages:11
Keywords:Employer brand;tourist organization;competition advantage;human resources;
Summary/Abstract:Having in mind the complexity of the tourism business, the specific characteristics of theemployees in this domain, and the practice of managing them, the goal of this paper is to establish theemployer brand as one of the efficient managerial tools for overcoming the problem of attracting andkeeping employees in tourist companies. Taking into account the insufficient research regarding thisissue in our practice, the intention of this paper is to clearly highlight this issue and show how greatlyimportant it is for improving success of tourist companies.

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HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM

HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM
(HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM)

Author(s):Jasna Auer Antoncic, Boštjan Antončič
Language:English
Subject(s):Business Economy / Management, Tourism, Human Resources in Economy, Socio-Economic Research
Page Range:171-178
No. of Pages:8
Keywords:Human resource management;competitiveness;tourism;management support;employee satisfaction;
Summary/Abstract:Human resource management, including activities and conditions that impact employee satisfaction, may be related to the performance of enterprises. Due to specific features of the tourism and hospitality industry and the labor market, it is important to find out if and which employee-satisfaction-related practices of managers are crucial to the competitiveness of enterprises in tourism. This paper examines human resource management and its importance for the competitiveness of small and medium-sized enterprises in tourism. Based on data from Slovenia, the research results demonstrate a link between human resource management (in terms of innovation support and employee satisfaction) and the competitiveness of small and medium-sized tourism enterprises. The results are moderately in line with the hypothesis on an association between human resource management and competitiveness and show that eight human resource management approaches or practices may be the most important for small and medium-sized tourism enterprises.

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FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND

FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND
(FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND)

Author(s):Lenka Červová, Karolína Pavlů
Language:English
Subject(s):Economy, National Economy, Tourism, Socio-Economic Research
Page Range:179-192
No. of Pages:14
Keywords:film tourism;Iceland;destination marketing;economic impact;tourism marketing;
Summary/Abstract:Film industry belongs to the worldwide phenomena and is considered to be a tourism developmentdriver in many destinations. This is the case of Iceland, for example, which has become apopular film location in recent years and as a result the number of visitors to the country has been increasing.The aim of this paper is to analyse film tourism in this destination, considering both economicindicators of the benefits to the country’s economy in general and the entities active in tourism. Bothprimary and secondary research have proved that Iceland is a film location and the local business entitiesshare a positive attitude towards filming in the area. However, the Icelandic Tourist Board does notuse this fact in a sufficient way to promote their destination and therefore a draft of a communicationcampaign focused on film tourism is included in this paper.

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THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS

THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS
(THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS)

Author(s):Maja Mijatov, Aleksandra S. Dragin, Tamara Jovanović, Kristina T. Košić, Ivana Blešić
Language:English
Subject(s):Economy, Tourism, Human Resources in Economy
Page Range:193-204
No. of Pages:12
Keywords:ethical climate;hotel business;employees;socio-demographic characteristics;
Summary/Abstract:This research was focused on the influence of employees’ socio-demographic characteristics onthe ethical climate perception. The survey research was conducted at Kopaonik, popular center of wintertourism in Serbia, on the sample of 211 hotel employees. Research results might have practical implication,as a base of information necessary for improving the relations with human resources in tourism.

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SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO

SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO
(SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO)

Author(s):Larisa Jovanović, Dragan Živković
Language:English
Subject(s):Economy, Agriculture, Tourism
Page Range:205-219
No. of Pages:15
Keywords:Sustainable development;ecotourism;natural tourist resources;organic agriculture;organic food;mineral water;thermal water;diversification tourist portfolio;
Summary/Abstract:The Sustainable Development Concept in various domains of economics, industry, construction,architecture environment protection and service businesses has become the leading paradigm ofthe 21st century. In the tourism sector, this paradigm is reflected in the orientation towards ecotourism.The aim of this paper is to present the importance of diversification touristic portfolio for successfuldevelopment of sustainable tourism.

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EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL

EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL
(EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL)

Author(s):Aleksandra Marcikic, Kristina Budimcevic
Language:English
Subject(s):Economy, Business Economy / Management, Transport / Logistics
Page Range:221-230
No. of Pages:10
Keywords:Data Envelopment Analysis;Efficiency Analysis;Airlines;
Summary/Abstract:Due to deregulation and dynamic development of the air transport in the recent decades,the concept of performance evaluation and efficiency measurement has been given an increasing attention.The main goal of this paper is to use Data Envelopment Analysis to compare the efficiencyof nine airlines using multiple inputs and outputs. The results of the analysis showed that CroatianAirlines, Lufthansa, Singapore Airlines and Emirates Airlines have the best ratio of the selected inputsand outputs and thus they are achieving maximum efficiency compared to the other airlines includedin the analysis.

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ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR

ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR
(ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR)

Author(s):Ivana Simić, Ivana Marinović Matović
Language:English
Subject(s):Economy, Tourism, ICT Information and Communications Technologies
Page Range:231-242
No. of Pages:12
Keywords:organizational culture;digital maturity;digital transformation;organization;tourism sector;
Summary/Abstract:Digital maturity of organizations represents the level of organization’s readiness and ability to apply the latest digital technological achievements that enable them to function better and take betterpositions in a hypercompetitive business environment. In addition to technology, the level of digital maturityof the organization is influenced by a number of other organizational factors: business strategy,organizational structure, organizational culture, quality of personnel of the organization. In this paper,special attention is given to organizational culture as one of the organizational variables that significantlydefines the level of digital maturity of the organization. The aim of the paper is to provide managersof all organizations, and especially managers in the tourism sector, the ways and mechanismsfor creating such an organizational culture that will represent a strong support to the organization forachieving higher levels of digital maturity.

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AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW

AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW
(AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW)

Author(s):Lazar Pavić, Karmen Pažek, Martin Pavlovič
Language:English
Subject(s):Economy, Agriculture, Tourism
Page Range:243-257
No. of Pages:15
Keywords:Agritourism;Tourists;Farmers;Agriculture;Diversification;
Summary/Abstract:This paper presents synthesized knowledge from the agritourism field from the last decade.Our aim was to critically present the most common agritourism topics in the literature, such as life-seeingand life-participating agritourism concepts, tourists’ view and farmers’ view on agritourism, togetherwith the most important economic and non-economic agritourism benefits and goals for both thesupply and demand sides. This paper also presents the impact agritourism has on economic diversificationof agriculture. Agritourism can help family farms to remain in business, preserve agriculturalheritage, maximize the productivity of farm resources through their recreational use, and improve theeconomic situation of local communities. Agritourism presents the potential to generate additional income,diversify the farming economy, lower risks and uncertainties and form a symbiotic relationshipbetween agriculture and tourism.

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NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE

NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE
(NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE)

Author(s):Jasna Auer Antoncic, Boštjan Antončič
Language:English
Subject(s):Economy, Tourism
Page Range:259-265
No. of Pages:7
Keywords:Need for achievement;entrepreneur;intrapreneurship;growth;tourism;trade;
Summary/Abstract:Need for achievement is an element of the personality of entrepreneurs which can be importantfor the inception, development, and business performance of small firms. Intrapreneurship can bedeveloped in small firms because of the level of need for achievement possessed by entrepreneurs, andcan influence firm growth. Hypotheses are stated and empirically tested on the basis of responses to astructured questionnaire completed by a sample of Slovenian small and medium-sized enterprises intourism and trade. The research results indicate positive relationships between the need for achievementof the female entrepreneur and intrapreneurship, and between intrapreneurship and firm growth.

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THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS

THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS
(THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS)

Author(s):Maja Mijatov, Aleksandra S. Dragin, Tamara Jovanović, Tatjana Pivac, Katarina Perčević
Language:English
Subject(s):Economy, Tourism, Business Ethics
Page Range:267-276
No. of Pages:10
Keywords:ethical code;ethical climate;hotel business;employees;perception;
Summary/Abstract:The most common normative system for shaping the employees’ attitudes and behavior isrepresented in form of the ethical code. In respect to that fact, this study was focused on researching theeffects of the ethical code on shaping the ethical climate within the hotel business in society that is passingthrough the transition, such as Serbia, obtaining the sample of 211 employees in hotels of Kopaonik,one of the most popular destinations of winter tourism in this country. The effects of the ethical code(its content and transparency of discussions and meetings about ethics and ethical dilemmas within hotels)were analyzed in respect to their influence on five identified ethical climate types, labeled as Lawand care, Adhering the law, procedures and rules, Organizational interest, Team spirit and personalmorality and Personal interest.

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CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM

CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM
(CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM)

Author(s):Ivana Marinović Matović, Ivana Simić
Language:English
Subject(s):Economy, Supranational / Global Economy, Tourism
Page Range:277-288
No. of Pages:12
Keywords:Cultural barriers;communication barrier;international tourism;tourist destination;
Summary/Abstract:International tourism, both in terms of economic development and globalization, brings positive,but also negative aspects, such as cultural and communication barriers. The information givenin the paper show that different constraints may become an obstacle in the tourist destination development.The authors identify and summarize those constraints, cultural and communication barriers,related to international tourism. Despite the fact that barriers can be managed, reduced or even completelyremoved with adequate destination management, the findings of this paper indicate that there isa need to further improve cultural and communication competency in tourist destinations.

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EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY

EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY
(EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY)

Author(s):Slavica Tomić, Aleksandra Marcikic
Language:English
Subject(s):Economy, Supranational / Global Economy, Tourism
Page Range:289-298
No. of Pages:10
Keywords:Efficiency Analysis;Tourism;Data Envelopment Analysis;
Summary/Abstract:The main goal of this paper is to evaluate efficiency of regions tourism sector in order to improve countries competitiveness on global market. Efficiency is observed as relation of multiple outputs(international tourist arrivals, international tourism inbound receipts and tourism industry GDP) andinputs (government expenditure and prioritization of tourism) for four-year period. Results show that Croatia and Montenegro achieve maximal efficiency, compared to the other countries in this region.

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BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR

BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR
(BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR)

Author(s):Bojana Novićević Čečević, Tatjana Stevanović
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:299-309
No. of Pages:11
Keywords:Balanced Scorecard;lean managers;hospitality sector;
Summary/Abstract:Providing high-quality services at lower prices than competitors is one of business goalsin the hospitality sector. In that sense, in order to preserve and improve their competitive position onthe global market, hospitality managers must first harmonize their operations with the lean businessconcept, and then adopt modern performance measurement systems. This is because customers constantlyquestion the quality of the service received and the way in which it is provided. The purpose ofthe paper is to point out the possibility of applying a modern performance measurement system, suchas Balanced Scorecard, for the needs of hospitality managers in order to improve the services provided.

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MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY

MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY
(MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY)

Author(s):Gordana Gavrić, Jelena Milanović
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:311-326
No. of Pages:16
Keywords:tourism;consumer needs;strategic management;
Summary/Abstract:Unless a company is state-owned, the relationship an organization nurtures towards its consumersis nowadays a significant factor of success and competitiveness. The aim of this paper is topoint out to the significance of monitoring consumer needs in modern business conditions and to, in theempirical section of the paper through research results, give specific suggestions to the management ofthe “Sedmica plus” Travel Agency from Negotin concerning the improvement of their business and inaccordance with the needs and wishes of their travellers.

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ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA

ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA
(ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA)

Author(s):Vlasta Roška, Dalija Kuvačić
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:327-329
No. of Pages:13
Keywords:Financial Strength;Current Ratio;Quick Ratio;Financial Stability Coefficients;
Summary/Abstract: The main goal set in Croatian Tourism Development Strategy is to place Croatia among the 20 leading tourist destinations in the world. Companies in the tourism sector need constant investments in increasing attractiveness and competitiveness. Good liquidity and financial strength of the companies in tourism are necessary for new investments. The main aim of this paper is to determine how well the companies in the tourism sector on the Zagreb Stock Exchange cover their liabilities, short or long term, from their profit or from the working capital. The analysis of the companies listed on the Zagreb Stock Exchange is based on four indicators: Financial strength, Quick Ratio, Current Ratio and Financial Stability Coefficient. These four indicators are calculated for years 2017, 2012 and 2008. Statistical data processing was done with SPSS program. The research result showed that the management of touristic companies listed on the Zagreb Stock Exchange achieves better liquidity and solvency in 2017 than in 2012 and 2008.

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WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY

WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY
(WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY)

Author(s):Adrian Nedelcu, Donatella Privitera, Antonietta Ivona, Alexandru Ganusceac
Language:English
Subject(s):Economy, National Economy, Business Economy / Management, Tourism, Socio-Economic Research
Page Range:341-357
No. of Pages:17
Keywords:Dealu Mare vineyard;sustainable viticulture;wine tourism;Urlați, Wine Road;
Summary/Abstract:Wine and gastronomic tourism is now emerging as one of the most promising segments of thetourism sector. The purpose of this paper is to analyse the Romanian wine heritage, with an impressivehistorical past, to highlight the considerable potential regarding the development of wine tourism inRomania, the factors that attract and motivate this alternative form of tourism, respectively the efficiencyof a network of thematic routes in Dealu Mare vineyard. The study performs a radiography of winetourism in Dealu Mare region, of the ways in which thematic routes, such as the Wine Road, 14 yearsafter launch, can contribute to the socio-economic development of the Sub-Carpathian region of Prahova,through moderate investments and rapid results. The goals of local development are to encouragean attractive territory and a well-defined identity, with a competitive and efficient agriculture and ruraleconomy with respect for the environment.

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ECO-TRENDS IN MODERN TOURISM DEVELOPMENT

ECO-TRENDS IN MODERN TOURISM DEVELOPMENT
(ECO-TRENDS IN MODERN TOURISM DEVELOPMENT)

Author(s):Dora Kabakchieva, Vanya Vasileva
Language:English
Subject(s):Economy, Energy and Environmental Studies, Tourism
Page Range:359-367
No. of Pages:9
Keywords:eco-trends;eco-innovations;sustainability;
Summary/Abstract:Some modern trends in the development of tourism appear, one related to environmentalcare, too. Environmental care is an important and indispensable condition for achieving sustainabledevelopment.The purpose of this publication is to define the environmental trends in tourism and to examine some ofthe aspects in their manifestation. Ecological trends in tourism have a variety of manifestations. Thispaper examines part of the manifestations of ecological trends in tourism in the world, Europe andBulgaria. Their benefits are the focus of the study.

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A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA

A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA
(A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA)

Author(s):Milan Počuča, Jelena Matijašević
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:369-381
No. of Pages:13
Keywords:Tourism development strategies;the key tourism trends;competitiveness;the Republic of Serbia;
Summary/Abstract:One of the most important measures in creating a more competitive position in the tourism market is the adoption of the appropriate planning documents in the field of tourism and tourism development,in particular the adoption of a clear and responsible Strategy of tourism development, as wellas defining the key strategic goals and directions of tourism development. The current Strategy laysparticular emphasis on the key modern tourism trends: in the promotion and booking methods, in thefield of accommodation, and with regard to contemporary motives for travel in the global tourism market.Besides the relevant issues regarding tourism, special emphasis is placed on the strategic approachto the key modern tourism trends in the Republic of Serbia.

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THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY

THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY
(THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY)

Author(s):Grozdana Marinković
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:383-392
No. of Pages:10
Keywords:financial reporting quality;harmonization;tourism;G20;Serbia;
Summary/Abstract:The real and fair financial reporting is a prerequisite for further development of tourist industry on a global level. In this paper the emphasis is on the concept of quality of financial statements,with a special focus on the process of harmonization of financial reporting. Having in the mind that thetourism has become a relevant generator of a global economic development, a special part of paperanalyzes accounting regulations and financial reporting framework in the most developed countries inthe world, as well as a specificity of financial reporting of tourist industry in Serbia.

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EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS

EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS
(EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS)

Author(s):Siniša Domazet, Jelena Jesic, Simonida Vukadinović
Language:English
Subject(s):Economy, Tourism
Page Range:393-405
No. of Pages:13
Keywords:Law;rural development;entrepreneurship;employment;sustainable development;
Summary/Abstract:The paper analyzes the mechanisms for the development of tourism in rural areas, especiallythe European Union state aid for rural development. This paper aims to underline the impact of socialentrepreneurial system in the rural areas, that could benefit all stakeholders: tourists, business, localcommunity and government with mutually beneficial situation of lowering the structural unemploymentrate, returning young human capital to villages and innovating rural tourism through the activism ofservice science. Hence, the paper aims to point out the vital macroeconomic review of the Republic ofSerbia, as a kind of indicators of the possibilities and conditions for the development of the right toolsfor employment in tourism sector in rural areas in Serbia. The research used normative methods, legaland logical methods of induction and deduction.

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SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS

SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS
(SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS)

Author(s):Kristína Pompurová, Radka Marcekova, Ľubica Šebová, Ivana Simockova
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:407-423
No. of Pages:17
Keywords:Destination management organizations (DMOs);tourism enterprises;Internet;marketing communication;Slovakia;
Summary/Abstract:This paper focuses on use of electronic marketing and thus different tools of marketing communication in tourism. All (37) destination management organizations (DMOs) in Slovakia and selected tourism enterprises (35) represent research object, while marketing communication tools represent research subject. The scope of use of marketing communication tools is analyzed in a complex way as both - demand side and supply side are examined. We used interview and following we investigated Internet marketing communication to study the supply side. This research sample consisted of 35 enterprises from which 24 were Slovak tour operators, 3 hotels (*** and ****), 4 spas and 4 water parks and 37 DMOs divided into five categories. On demand side data were collected through questionnaires. The research sample consisted of 510 randomly selected visitors of above-mentioned enterprises. The survey was undertaken from 2015 to 2018. We assume that an effective marketing campaign enhances competitiveness of enterprises and DMOs, boost their development and thus the development of tourism regions in Slovakia. However, new trends of marketing communication are being used in a limited extent by tourism enterprises and only several DMOs actively profit thus from traditional tools of marketing communication as well as from online marketing communication.

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ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS

ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS
(ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS)

Author(s):Duygu Arslanturk Collu, Ayaz Yusuf Altin, Leyla Akgün, Ecevit Eyduran
Language:English
Subject(s):Economy, Financial Markets, Tourism
Page Range:425-440
No. of Pages:16
Keywords:Tourism companies;financial ratios;data mining algorithms;MARS;BIST;
Summary/Abstract:The present study was conducted on seven tourism companies in BIST Tourism Index inorder to describe continuous financial factors which affect net profit margin (NPM) as a continuousresponse variable through CART (Classification and Regression Tree), CHAID (Chi-Square AutomaticInteraction Detector), Exhaustive CHAID and MARS (Multivariate Adaptive Regression Splines) algorithms.In the present study, the data of these companies from the period 2011-2017 were evaluated.Predictive performances of CART, CHAID, Exhaustive CHAID and MARS in predicting NPM weremeasured based on model goodness of fit criteria, viz. r (Pearson correlation coefficient between actualand predicted values in NPM), coefficient of determination (R2), adjusted coefficient of determination(Adj.R2), standard deviation ratio (SDRATIO), root of mean square error (RMSE), global relative approximationerror (RAE), mean absolute deviation (MAD), Akaike’s information criterion (AIC) and thecorrected Akaike’s information criterion (AICc). In the study, financial factors used in the prediction ofNPM were current ratio (CR), acid-test ratio (ACTR), asset turnover ratio (ASTR), accounts receivableturnover ratio (ACRTR), equity turnover ratio (EQTR), short term liabilities to total assets ratio (SHTLTAR),long term liabilities to total assets ratio (LOTLTAR), total assets to equity ratio (TOAER), longterm liabilities to equity ratio (LOLER) and total debt to total assets ratio (TODTAR) as predictors. Inthe prediction of the NPM and the description of the influential financial factors influencing the NPM,the highest predictive accuracy was obtained by MARS algorithm (r=0.980) and the statistically significantorder was found as MARS (r=0.980) > Exhaustive CHAID (r=0.915) = CART (r=0.873) = CHAID(r=0.868) algorithms.In conclusion, the achieved results indicated that, i) the regression tree diagram constructed by ExhaustiveCHAID algorithm displayed that tourism companies with LOTLTAR < 0.3715 and EQTR <0.0311 had the highest average NPM of 2.778, ii) CART tree-based algorithm showed that the companieswith EQTR > - 0.2125 and ASTR < 0.0246 had the highest average NPM of 4.226, iii) the diagram ofCHAID tree-based algorithm revealed that the companies with TODTAR < 0.6145 and EQTR < 0.0311had the highest NPM with the average of 2.778. It is recommendable that data mining algorithms captureoptimal cut-off values of influential factors, which may ensure the highest NPM values.

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TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY

TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY
(TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY)

Author(s):Barbara Galbusera
Language:English
Subject(s):Economy, National Economy, Tourism, Socio-Economic Research
Page Range:441-448
No. of Pages:8
Keywords:schizophrenia;tourism;pedagogy;training;inclusion;economy;
Summary/Abstract:This paper presents a case study that demonstrates how a family enterprise hotel can increasetheir business accepting clients with schizophrenia. All this is possible through a pedagogicaltraining allowing the hotel staff to focus on the interest of the person and not on his schizophrenia. Theoutcomes are: the customer can spend positively his holidays far from usual places, it improves in theItalian population a culture of inclusion and it increases the economy not only of the hotel, but also ofthe country.

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THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”

THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”
(THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”)

Author(s):Marina Vesić, Vedran Živanović
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:449-460
No. of Pages:12
Keywords:tourism;tourism development;motivation;protected natural area;Vlasina;
Summary/Abstract:For the purpose of more successful development of tourism in border regions of Serbia, suchas Vlasina, it is necessary to consider the existing situation through the available natural and culturalresources, in the first place, together with potential tourism attractions which would enrich the offer ofconcrete tourism destination. On the basis of the survey research and interviews, conducted in the end ofAugust 2017, it was discovered that the lake Vlasina represents the most attractive tourism resource of theentire area of exceptional features Vlasina, according to the local population, but also according to thetourists’ attitudes. The main goal of the paper is oriented towards gaining the basic data for assessmentof the current state and further tourism development in the area of exceptional features3 “Vlasina” byresearching the tourist’s and the local population’s attitudes on the given claims. One of the objectiveswas to research the perception of tourists and the local population, as well as to determine whether thereare significant differences in their perceptions, according to the gender structure between these two surveyedcategories. Obtained data were analyzed by using the t-test for independents samples and methodsof descriptive statistics in Statistical Program for Social Sciences. The main intention of the paper wasoriented towards exploring the best opportunities and the ways of further tourism development and presentationof the entire tourism offer of AEF “Vlasina”, through providing the guidelines and suggestionsfor concrete activities.

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CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE

CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE
(CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE)

Author(s):Zuzana Kvítková, Liběna Jarolímková
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:461-472
No. of Pages:14
Keywords:Tourism;Education;Corporate social responsibility;Graduates;Tourism study program;Sustainable Tourism;
Summary/Abstract:The aim of the paper is to evaluate the educational process of CSR education and identify the important factors influencing the attitude of the students to this topic. The authors are presentingresults of a 2017 survey. The starting point of the research was analysis of the Tourism curriculum atthe University of Economics, Prague (VŠE), identifying the elements of CSR in terms of content, scope,forms and educational methods. That was followed by a survey concerning the extent of identificationof fresh graduates with the CSR principles. As methods were used: analysis of secondary resources,interviews and questionnaire. The curriculum needs to be changed and the CSR should get higherimportance and emphasis as the graduates evaluate the presence of the topic as insufficient. The graduatessee the CSR as an important matter not conditioned by profit. Based on the researches, severalguidelines for increasing the presence of CSR in the tourism curriculum are proposed. The presentedresearch is part of the fulfilment of long-term strategy for improving the quality of tourism student educationat the University of Economics, Prague.

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EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES

EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES
(EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES)

Author(s):Mihaela Vartolomei
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:473-492
No. of Pages:20
Keywords:tourism management;competitiveness;sustainable development;comparative analysis;EU-28;
Summary/Abstract:The scope of this research paper is to analyze the tourism sector and the tourism competitiveness in the frame of European Union (EU-28). The methodology of the paper is classic based on comparativeanalysis between EU-28 countries, using the analysis, the comparisons and the synthesis of availableinformation. The main source of the data used is Eurostat database. The methodology of the paper isbased on the data collected from numerous official, and semi-official published reports, research journals,newspaper reports, research articles, websites and works of the individual scholars: The Travel &Tourism Competitiveness Report 2017 from World Economic Forum, Travel & Tourism Economic Impact2018 from World Travel & Tourism Council. Finally, the paper concludes and aims recommendation andsolution for tourism management in order to increase the European tourism efficiency and competitivenessfacing worldwide major challenges regarding resources scarcity, climate change and world security.

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DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM

DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM
(DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM)

Author(s):Aleksandra Pavlović Dimitrijević, Igor Trandafilović
Language:English
Subject(s):Economy, Energy and Environmental Studies, Marketing / Advertising, Tourism
Page Range:493-500
No. of Pages:8
Keywords:digital marketing;bio-waste;ecotourism;
Summary/Abstract: The main goal of this study was to show that the digital marketing is an adequate and effective tool of the sustainable management bio-waste in ecotourism. The goal of the work was to point out the attitude of potential tourists who visit ecological tourist destinations and whether they act on marketing activities presented through the digital media system. The results of the research have shown that the digital marketing can be a significant segment of biotope management in ecotourism, consid¬ering the benefits of using digital media. The hypothesis of this research was – the digital marketing is a significant tool for researching sustainable bio-management, which has been confirmed. It has been established that the digital marketing is important in spreading awareness about bio-waste management in the population. The significance of digital marketing of bio-waste management in ecotourism is confirmed.

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AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA

AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA
(AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA)

Author(s):Milena Stoyanova
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:501-508
No. of Pages:8
Keywords:SPA and wellness destinations in Bulgaria;affective tourist image;bipolar dimensions;semantic differential;
Summary/Abstract:The aim of the study is to estimate affective image of SPA and wellness destination Bulgaria.To assess the affective image, four semantic differential scales proposed by Russel and Pratt and sevenadditional author’s scales are used, by which foreign tourists define their attitude to Bulgaria as a SPAand wellness destination. The findings of the study have significant managerial implications for destinationmarketing managers in SPA and wellness tourism.

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SYSTEM THINKING FOR TOURISM MANAGEMENT – COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT. ROMANIAN CASE

SYSTEM THINKING FOR TOURISM MANAGEMENT – COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT. ROMANIAN CASE
(SYSTEM THINKING FOR TOURISM MANAGEMENT – COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT. ROMANIAN CASE)

Author(s):Mihaela Vartolomei
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:509-528
No. of Pages:20
Keywords:system thinking;tourism management;national innovation system;competitiveness;sustainable development;
Summary/Abstract:This research presents the tourism as a system emphasizing the imperative of systemic thinkingapproach for the tourism industry, as a novelty. Then the author makes a survey of the Romaniantourism system, using statistic data from National Institute of Statistics and Eurostat database, and datacollected from various official, governmental and semi-official published reports, research journals,newspaper reports, research articles, websites and works of individual scholars: The Travel & TourismCompetitiveness Report 2017 from World Economic Forum, Travel & Tourism Economic Impact 2018from World Travel & Tourism Council, Tourism Investment Masterplan, Transnational Strategy for theSustainable Territorial Development of the Danube Area with Special Regard to the Tourism. The methodologyof the present paper is classic and there are used as methodological instruments the analysis,comparisons and synthesis of available information. The scope of the paper is to analyze the competitivenessand sustainable development in the tourism management for Romanian case, to conclude andto make recommendations. Hence, in conclusion, the Romanian tourism is under-developed accordingto its potential. The implementation of National Innovation System in Romania must be considered as afuture solution for better exploiting of the tourism potential and to make it more productive.

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GOOD PRACTICES IN THE MANAGEMENT OF TOURIST AGENCIES

GOOD PRACTICES IN THE MANAGEMENT OF TOURIST AGENCIES
(GOOD PRACTICES IN THE MANAGEMENT OF TOURIST AGENCIES)

Author(s):Irena Kirilova Emilova, Margarita Misheva
Language:English
Subject(s):Economy, Business Economy / Management, Tourism
Page Range:529-540
No. of Pages:12
Keywords:travel agencies;management;competitive advantage;business information systems;cloud services;
Summary/Abstract:The purpose of this article is to identify good practices and opportunities to provide a competitive advantage to the tour operator business in the contemporary business environment. Specific proposals are made for their achievement, related to the diversification of the offered product and theadding of additional user value; changes in the management of this type of specific activity; automating business processes; designing additional activities; image building, etc. There are also issues, in this paper, related to the application of modern information systems in the management of the activities ofthe travel agencies. Attention is focused on cloud systems and software services, which, in addition tohelping to improve their processes, also provide the opportunity to redistribute resources to manage creative and intellectual processes related to the production of a travel product (packages, excursion routes, etc.) and its placement.

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CONSTRUCTION OF TOURIST POTENTIAL TROUGH BRANDING AND GEOGRAPHICAL INDICATIONS

CONSTRUCTION OF TOURIST POTENTIAL TROUGH BRANDING AND GEOGRAPHICAL INDICATIONS
(CONSTRUCTION OF TOURIST POTENTIAL TROUGH BRANDING AND GEOGRAPHICAL INDICATIONS)

Author(s):Mario V. Lukinović, Larisa Jovanović
Language:English
Subject(s):Economy, Marketing / Advertising, Tourism
Page Range:541-551
No. of Pages:11
Keywords:tourist potential;creating a brand;geographical indications;first geographical indication for service in the world;
Summary/Abstract:Nowadays, the image plays a crucial role in attracting tourists and foreign investments,placing products on foreign markets, obtaining organization rights for cultural and sporting events,gaining respect in international relations, and imposing their own values. It is often fundamentallybased only on impression, superficial experience, often wrong information, especially when speaking ofregions or countries. Tourists are more and more having greater expectations from the sites they visit,and their expectations often go beyond mere sightseeing or relaxation. The focus is not on one offeranymore, but they expect and demand more. Destinations, apart from historical offer, often provide awide range of various products and services: traditional products, national music, premium drinks, etc.Offering such content ensures sufficient income to the local community, and thus, long-term existence.Registering geographical indication “Čigota” for provision of health and tourism services representsthe first geographical indication for service in the world. An increase in the number of tourists notonly benefits the development of the region through developing infrastructure, increase of housingcapacities and construction of suitable roads, but also the increase in GDP. Higher incomes lead toimprovement of working conditions and life in the countryside, development of infrastructure (roads,water supply, schools, health services, children’s institutions, cultural centers), development of ruraltourism, domestic work and other activities.

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OPEN DATA AND SMART TOURISM DEVELOPMENT

OPEN DATA AND SMART TOURISM DEVELOPMENT
(OPEN DATA AND SMART TOURISM DEVELOPMENT)

Author(s):Otilija Sedlak, Stojan Ivanišević
Language:English
Subject(s):Economy, Tourism, ICT Information and Communications Technologies
Page Range:553-563
No. of Pages:11
Keywords:Smart City;tourism;sustainable development;Open Data;BigData;
Summary/Abstract:Smart tourism destinations are created with the implementation of the Smart City concept.This concept is getting stronger because projections show that about 66% of the world population willlive in an urban environment by 2050. The Smart Cities around the globe have already implementedstrategies for the development of smart tourism or their implementations are in progress. The goal ofthis paper is to study key factors of the successful smart city technologies with a primary focus on Opendata to the development of smart tourism destinations through the analysis of more than 10 smart citiesthat represent leaders in the smart tourism.

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BLOCKCHAIN AND TOURISM DEVELOPMENT: CASE OF MALTA

BLOCKCHAIN AND TOURISM DEVELOPMENT: CASE OF MALTA
(BLOCKCHAIN AND TOURISM DEVELOPMENT: CASE OF MALTA)

Author(s):Zoran Ćirić, Stojan Ivanišević
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:565-575
No. of Pages:11
Keywords:Blockchain;tourism;Blockchain legislation;cryptocurrency;sustainable development;
Summary/Abstract:Over the last two years, the advent of new technology has brought about the emergence of blockchain friendly cities and tourist destinations. Various cities and countries developed technology-based solutions to serve the common good that is effective and efficient. The two cities or rathercalled city-stated that are perceived as most blockchain friendly destinations are Malta (La Valetta)and Singapore. These two destinations widely adopted blockchain technologies and become a hub forblockchain enterprises and researchers. Accordingly, blockchain tourism has emerged over the pasttwo years as a subset of tourism development. Malta adopted a highly positive and simulative environmentfor the blockchain based companies and attracted a significant number of business entitiesworking with blockchain followed by capital investments, business people, researchers, and experts.The objective of this paper is to identify best practices related to Malta blockchain strategy and its relationshipto the sustainable tourism development in order to identify key dimensions for the sustainablegrowth of this sort of the tourism while highlighting key resources and challenges.

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THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA

THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA
(THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA)

Author(s):Dalija Kuvačić, Vlasta Roška, Nikolina Grljušić
Language:English
Subject(s):Economy, Marketing / Advertising, Tourism
Page Range:577-583
No. of Pages:7
Keywords:social networks;applications;tourist destinations;research;significant correlation;
Summary/Abstract:The purpose of the paper is research and analysis of the impact of social networks and applications when selecting a tourist destination in Croatia. Social networks and applications have become essential for communication between users, but also for the presentation of tourist destinations to potentialtourists. In the survey, whose results we present in this paper, 100 tourists participated. Surveyquestionnaires were distributed through social networks to a random sample of respondents duringtheir stay in the Republic of Croatia. The survey was carried out in May 2017.The objective of this survey was to analyze how many tourists who come to Croatia know and use socialnetworks and applications when choosing their travel destinations and how information from socialnetworks influence their choice of places to stay. According to the results of the survey there is a significantcorrelation between the age and the level of education of respondents and the time that they spenda day on social networks and then between knowledge of social networks in the group and ways of planningtheir trips. The analysis of the results shows that there is a significant correlation between the ageof the respondents and their selection of travel destinations through social networks and applications.

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EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS

EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS
(EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS)

Author(s):Aleksandra Prodanović Stamenović, Miladin Kalinić
Language:English
Subject(s):Economy, Business Economy / Management
Page Range:585-605
No. of Pages:21
Keywords:event management;organization of the event;promotion of the event;music festival;
Summary/Abstract:The aim of this paper work is to represent of contemporary methods of organizing, promotion,and execution of the event, through personal experiences of authors in the organizing of theevents, but also trough review of current literature, written about this topic. As a representative example,were proceeded music festivals, because of great impact that they have on contemporary tourists’flows, but also on economic of destination where they took place.

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ASSESSMENT OF THE PROSPECTS FOR THE DEVELOPMENT AND EMPLOYMENT IN THE AREA OF GASTRONOMIC TOURISM IN THE RUSSIAN FAR EAST

ASSESSMENT OF THE PROSPECTS FOR THE DEVELOPMENT AND EMPLOYMENT IN THE AREA OF GASTRONOMIC TOURISM IN THE RUSSIAN FAR EAST
(ASSESSMENT OF THE PROSPECTS FOR THE DEVELOPMENT AND EMPLOYMENT IN THE AREA OF GASTRONOMIC TOURISM IN THE RUSSIAN FAR EAST)

Author(s):Elena Zubareva, Aleksandr Zubarev
Language:English
Subject(s):Economy, National Economy, Business Economy / Management, Tourism
Page Range:607-620
No. of Pages:14
Keywords:Gastronomic tourism;culinary tourism;Far Eastern Federal District;tourism development;
Summary/Abstract:The paper is dedicated to the problem of gastronomic tourism in the Far Eastern Federal Districtof Russia. As this tourism area is becoming increasingly popular around the world, its influence on thecountry’s economy cannot be underestimated. The authors have attempted to evaluate the main directions fortourism development, building on the analysis of the current situation on the tourism market in Russia. Theresults of the study indicate that developing gastronomic tourism in the region should be based on organizingculinary events and festivals, in order to attract additional tourist attention to the Russian Far East.

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IMPROVING THE MANAGEMENT OF ENVIRONMENTAL RESOURCES BY INCREASING OCCUPANCY RATE OF SPAS’ CAPACITY: A CASE STUDY OF SERBIA

IMPROVING THE MANAGEMENT OF ENVIRONMENTAL RESOURCES BY INCREASING OCCUPANCY RATE OF SPAS’ CAPACITY: A CASE STUDY OF SERBIA
(IMPROVING THE MANAGEMENT OF ENVIRONMENTAL RESOURCES BY INCREASING OCCUPANCY RATE OF SPAS’ CAPACITY: A CASE STUDY OF SERBIA)

Author(s):Katarina Živković, Jasmina Omerbegović-Bijelović, Danica Lečić-Cvetković, Zoran Rakićević
Language:English
Subject(s):Economy, National Economy, Business Economy / Management, Tourism
Page Range:621-635
No. of Pages:15
Keywords:tourism;environmental resources;spas;management;increasing the occupancy rate of spas’ capacity;the Republic of Serbia;
Summary/Abstract:The research presented in this paper indicates one of the options for improving the managementof environmental resources by increasing the occupancy rate of capacities in the spas of theRepublic of Serbia (RS). It is motivated by the current needs of the tourism industry for ideas that canincrease the level of potential utilization of spas in the Republic of Serbia. The aim of the paper is touse research to test a basic hypothesis, that attracting families with small children can increase theoccupancy rate of the spas’ capacity in the Republic of Serbia. The paper presents table research andfield research. Table research was based on official data from the documents of the Republic of Serbia.The field research, presented in the paper, has been carried out on a sample of 122 respondents (parentswith small children), that respond in the questionnaire with 20 research questions about the surveytopic. The research results confirm that the creation of better conditions for the stay and pleasure offamilies with small children in the Serbian spas, and their encouragement and motivation, may greatlyinfluence the increase of occupancy rate of the spas’ capacity in the Republic of Serbia. This resultshowed to the authorities and management bodies of the tourism industry and spas in the Republic ofSerbia that there is sense to take actions for a massive motivation of families with young children touse the spa throughout the year. The truthfulness of main hypothesis H(0) is confirmed. Furthermore, ithas also been shown that, by the creative approach, it is possible to generate and check other ideas forincreasing the occupancy rate of spas’ capacity.

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STRENGTHENING THE TOURISM OFFER – CASE STUDY BRANIČEVO DISTRICT

STRENGTHENING THE TOURISM OFFER – CASE STUDY BRANIČEVO DISTRICT
(STRENGTHENING THE TOURISM OFFER – CASE STUDY BRANIČEVO DISTRICT)

Author(s):Snežana Štetić, Igor Trišić
Language:English
Subject(s):Economy, National Economy, Tourism, Socio-Economic Research
Page Range:637-650
No. of Pages:14
Keywords:Strengthening;Tourism offer;The Braničevo District;natural and social values of the destination;
Summary/Abstract:The Braničevo District possesses outstanding natural and social potentials for the developmentof tourism. Such are various forms of relief, hydrography, caves, river springs, historical monumentsand churches, archaeological sites and other resources. Most of them are „waiting” to bevalorized and included into tourism offer. A special value is given by folklore of the Vlach people,which can be successfully implemented in tourism programs and promotion of ethno-social values ofthe Braničevo District. In this paper, an analysis of all the above-mentioned values is applicable, aswell as a presentation of the proposals for strengthening the tourism offer of this part of the country.Also, there is recommendation for analyzing a desire on the appearance of demand for something new,for new markets and new ways of spending leisure time. Because of that destinations have to adapt andbegin to develop specific forms of tourism

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FINANCIAL PERFORMANCE OF SLOVENE CASINO INDUSTRY: COMPARATIVE ANALYSIS OF REGULAR CASINOS AND CASINO SALOONS

FINANCIAL PERFORMANCE OF SLOVENE CASINO INDUSTRY: COMPARATIVE ANALYSIS OF REGULAR CASINOS AND CASINO SALOONS
(FINANCIAL PERFORMANCE OF SLOVENE CASINO INDUSTRY: COMPARATIVE ANALYSIS OF REGULAR CASINOS AND CASINO SALOONS)

Author(s):Mateja Jerman
Language:English
Subject(s):Economy, National Economy
Page Range:651-665
No. of Pages:15
Keywords:casino industry;performance;financial analysis;Slovenia;
Summary/Abstract:The casino industry has an important role for the Slovene economy. However, in the lastdecade the Association of gambling in Slovenia highlights that the situation in the industry in terms ofeconomic profitability is getting worse. In Slovenia, casinos are divided to regular casinos, which canorganize all special games of chance and casino saloons that can organize only a limited part of them.Since in the past there were found differences in their financial performance, the paper aims to performa comparative analysis of their performance, to find out if financial problems refer to the whole industryor only to a part of it. The results show that in the recent period there was no significant difference infinancial performance between regular casinos and casino saloons. However, we found a statisticallysignificant difference in the return on equity considering times before the financial crisis and the period2013–2017. Lately the financial performance of casinos is on average significantly worse than it was inthe past. The results of this study draw attention to the fact the Strategy of the development of games ofchance in Slovenia from 2010 has to be implemented.

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EMPLOYEE TRAINING IN INTERNATIONAL LUXURY HOTEL CHAINS: EVIDENCE FROM SERBIA

EMPLOYEE TRAINING IN INTERNATIONAL LUXURY HOTEL CHAINS: EVIDENCE FROM SERBIA
(EMPLOYEE TRAINING IN INTERNATIONAL LUXURY HOTEL CHAINS: EVIDENCE FROM SERBIA)

Author(s):Milica Todorović, Tatjana Ivanovic
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:667-685
No. of Pages:19
Keywords:training;human resource management;tourism;luxury hotel chain;hotel;
Summary/Abstract:Increased competition in international luxury hotel industry requires the hotels to continuouslyimprove their HRM policies and practices, with a particular focus on employee training. Hotelindustry globally employs a large number of people with high labour turnover. Training employees inhotels, especially in international luxury hotel chains, has always represented a challenge since guestsdemand high-quality personalized services. The aim of this paper is to examine how international luxuryhotel chains in a developing country, such as Serbia, implement training programs. The researchwas conducted in six five-star and four-star hotels in Belgrade - members of international luxury hotelchains, through in-depth interviews with managers from these hotels. The research has shown examinedhotel implement some of the training programs usual for luxury hotel chains. However, in orderto develop their local talent pools and improve staff skills on a continuous basis, the luxury hotels inSerbia need to re-examine their training systems, having in mind that most of them are highly standardized,to implement more diversified training plans, and provide more overseas training opportunitiesfor local employees from Serbia.

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IMPACT OF ENVIRONMENTAL SECURITY ON RURAL TOURISM IN THE REPUBLIC OF SERBIA

IMPACT OF ENVIRONMENTAL SECURITY ON RURAL TOURISM IN THE REPUBLIC OF SERBIA
(IMPACT OF ENVIRONMENTAL SECURITY ON RURAL TOURISM IN THE REPUBLIC OF SERBIA)

Author(s):Vesela Radović, Milan Janković
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:687-700
No. of Pages:14
Keywords:Rural tourism;environmental security;Republic of Serbia;
Summary/Abstract:Tourism as an global business is one of the enormous industries of the world and one of economic sectors with the rapid increase. Tourism is the considerable part in the global gross nationalproduct and the important factor of the growth in the total employment of many countries. However,tourism took over a great responsibility regarding the natural environment and cultural historic heritage.The problem of responsible behavior of all subjects in tourism has been addressed by WorldTrade Organization, World Travel and Tourism Council and other international organizations as well.Their goals are to establish the universal rules of the behavior for all the participants in the tourismdevelopment. The analyses have demonstrated that Serbian tourism industry in the future will be facedwith numerous issues on the path to increase its impact on economy and contribute to the sustainabledevelopment in rural area and country in a whole. In that task therefore, there is an urgent need to beinnovative and look for reliable partners because risks can be very high in this process.

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RUSALLIAS – A BASIS FOR PROMOTING ETHNO-TOURISM IN EASTERN SERBIA

RUSALLIAS – A BASIS FOR PROMOTING ETHNO-TOURISM IN EASTERN SERBIA
(RUSALLIAS – A BASIS FOR PROMOTING ETHNO-TOURISM IN EASTERN SERBIA)

Author(s):Dobrila Lukić, Slađana Anđelković
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:701-718
No. of Pages:18
Keywords:Ethno-tourism;Rusallias;Vlachs;Eastern Serbia;Balkan Peninsula;
Summary/Abstract:As a distinct type of cultural tourism, ethno-tourism represents a possible and sustainablebusiness activity that may be beneficial to the growth and recovery of underdeveloped areas in EasternSerbia. This primarily relates to areas where the tourism industry has not picked up yet, but which dohave a local cultural potential that may be used to give a shape to a cultural and artistic experienceintended not only for tourists, but also for the local community. The aim of this paper is to present theRusallia ritual as a possible form of ethno-tourism. This ritual, in which women, known as Rusallias,fall into a trance, is typical of the Vlachs native to Eastern Serbia and takes place on the Day of Pentecost.The purpose of fostering this form of ethno-tourism would be to protect and preserve intangiblecultural heritage in that region. With regard to this, the paper will analyse contemporary ethnographicresearch on this custom as well as anthropogeographic research on the Balkan Peninsula carried outby Jovan Cvijic.

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FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET

FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET
(FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET)

Author(s):Darko Milošević, Aleksandra Cvetković, Miroslava Marić
Language:English
Subject(s):Economy, Tourism, Human Resources in Economy, ICT Information and Communications Technologies
Page Range:719-732
No. of Pages:14
Keywords:Tourism;computer reservation system (CRS);internet technology;mobile marketing;
Summary/Abstract: The paper is based on an analysis of business model for online hotel reservation companies, the technology of used, analysis of tourist demand, competition between them, evaluation of innovative capabilities, and recommend of future strategy development of reservation systems. Findings of this study would benefit revenue managers, general managers, hotel owners, and corporate brand managers to make decisions and to formulate new policies concerning their online distribution, revenue, and brand optimization strategies.

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EVALUATING CUSTOMER SATISFACTION THROUGH ONLINE REVIEWS AND RATINGS

EVALUATING CUSTOMER SATISFACTION THROUGH ONLINE REVIEWS AND RATINGS
(EVALUATING CUSTOMER SATISFACTION THROUGH ONLINE REVIEWS AND RATINGS)

Author(s):Olivera Grljevic, Zita Bosnjak
Language:English
Subject(s):Economy, Tourism
Page Range:733-754
No. of Pages:22
Keywords:sentiment analysis;opinion mining;hospitality and tourism;sentiment polarity;eWOM;ranking on-line reviews;
Summary/Abstract:Travelers nowadays express their opinions, feelings, or (dis)satisfaction on the Web through reviews and ratings of hotels, restaurants, or other travel-related entities and services. The paper proposes a novel approach to determining the sentiment orientation of reviews with attached average numerical ratings, which usually convey both positive and negative sentiment. It is shown that the analysis and comparison of subsets of reviews with the same attached mark in terms of writing style and vocabulary can significantly reduce the size of reviews with biased sentiment polarity.

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USE OF PSYCHODIAGNOSTICS IN HIRING – COMPARISON ON STUDENTS FROM PRAGUE UNIVERSITIES

USE OF PSYCHODIAGNOSTICS IN HIRING – COMPARISON ON STUDENTS FROM PRAGUE UNIVERSITIES
(USE OF PSYCHODIAGNOSTICS IN HIRING – COMPARISON ON STUDENTS FROM PRAGUE UNIVERSITIES)

Author(s):Marek Botek, Pavel Sládek
Language:English
Subject(s):Economy, National Economy, Business Economy / Management, Human Resources in Economy
Page Range:755-768
No. of Pages:14
Keywords:Big Five;Grit-S;employee selection;comparison;
Summary/Abstract:This paper presents results of comparing technical university students with students studyingtourism from the perspective of their personal diagnostics. We used the Big Five personality traits andGrit-S scale as these are fast and reliable tools that can reveal, among others, whether job applicantshave the personality profile required for the job. In the case of tourism, the applicants should be extraverted,agreeable and with a low level of neuroticism. The study showed that the personality of tourismstudents is on average within the population norm, but they differ significantly from technical studentsin certain personality factors. Tourism students manifest significantly higher conscientiousness andagreeableness than technical students. It can be presumed that students with greatest perseverance andconscientiousness are those studying tourism, then students studying management at technical schools,whereas rather technically and science-oriented VSCHT students had the lowest score.

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CONTRACT OF RESERVATION OF ACCOMMODATION CAPACITIES – LAW REGULATION AND CASES FROM JUDICIAL PRACTICE

CONTRACT OF RESERVATION OF ACCOMMODATION CAPACITIES – LAW REGULATION AND CASES FROM JUDICIAL PRACTICE
(CONTRACT OF RESERVATION OF ACCOMMODATION CAPACITIES – LAW REGULATION AND CASES FROM JUDICIAL PRACTICE)

Author(s):Žaklina Spalević, Miloš Arsić, Vladimir Džamić
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:769-774
No. of Pages:6
Keywords:tourism;contract;caterer;travel agency;
Summary/Abstract:The main goal of the authors of this paper is to explicitly display the contract on the engagement of catering capacities, concluded between the caterer and the tourist agency. The reviewof this contract, often in the practice of tourist workers, was carried out by presenting the basic legalprovisions related to this contract. Additionally, the most interesting examples from the practice of thecourts in Serbia is presented, where the parties to the court proceedings were the contractors from thecontract on the engagement of catering facilities.

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THE IDENTIFICATION OF THE MAIN FACTORS OF THE DEVELOPMENT OF RURAL TOURISM ON STARA PLANINA MOUNTAIN

THE IDENTIFICATION OF THE MAIN FACTORS OF THE DEVELOPMENT OF RURAL TOURISM ON STARA PLANINA MOUNTAIN
(THE IDENTIFICATION OF THE MAIN FACTORS OF THE DEVELOPMENT OF RURAL TOURISM ON STARA PLANINA MOUNTAIN)

Author(s):Srđan Novaković, Goran Perić
Language:English
Subject(s):Economy, Agriculture, Tourism
Page Range:775-786
No. of Pages:12
Keywords:Stara Planina;rural tourism;agriculture development;basic factors of development;
Summary/Abstract:Stara Planina (Old Mountain) has excellent predispositions to the development of rural tourism, which are satisfied by but few mountains in our country. Its biological, geological and culturalheritages are very rich. However, this area was not an attractive tourist destination due to a large migrationof the local population. The natural beauties of Stara Planina, in combination with the culture,tradition, gastronomic specialties and music of Eastern Serbia, can become a recognizable touristbrand that will improve the image of the region and the state itself, because of which Stara Planinastrong potential for rural tourism development is being discovered. This paper is aimed at identifyingthe main factors influencing changes in tourism development and the selection of appropriate strategies,which in turn will influence identification and assessment during the planning of the strategicdirections of rural tourism development. The factor analysis is the method that allows the identificationof the main factors affecting changes in tourism development and one of the most popular multivariatetechniques aimed at identifying and understanding the basic idea, i.e. the common characteristics ofseveral variables and a reduction in the number of variables in the analysis.

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SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA

SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA
(SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA)

Author(s):Mlađan Maksimović, Srđan Novaković
Language:English
Subject(s):Economy, National Economy, Tourism
Page Range:787-800
No. of Pages:14
Keywords:innovations;tourism industry;Eastern Serbia;
Summary/Abstract:The globalization of the global economy, global competitors, rapid technical and technologicaldevelopment and global telecommunications are the factors that determine the new conditionsof modern global business and the accelerated development of each activity. Economic propagandarepresents the necessity of tourism and is also one of the essential backbones of its actions carried outin order to reach the maximum of possibilities. Innovations are one of the accompanying elements ofnowadays that is simply necessary so to maximize opportunities. Considering tourism to be a complexsystem, innovation in tourism can be considered as more complex than in some other sectors or industries.Innovation in tourism does not make it and does not represent an extension of product lines ora new product component. In this paper, the statistical method of ANOVA will be used to present theimportance and significance of innovations in the tourism industry of Eastern Serbia in order to cometo the knowledge that innovations in tourism become more apparent, where the tourism industry ofEastern Serbia, as part of that process, has to direct its goals towards innovations.

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3rd INTERNATIONAL THEMATIC MONOGRAPH: MODERN MANAGEMENT TOOLS AND ECONOMY OF TOURISM SECTOR IN PRESENT ERA 3rd INTERNATIONAL THEMATIC MONOGRAPH: MODERN MANAGEMENT TOOLS AND ECONOMY OF TOURISM SECTOR IN PRESENT ERA

RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT

RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT (RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT)

LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT

LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT (LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT)

INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES

INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES (INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES)

PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY

PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY (PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY)

THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL

THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL (THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL)

SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR

SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR (SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR)

THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM

THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM (THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM)

MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT

MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT (MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT)

ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA

ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA (ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA)

AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE

AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE (AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE)

MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR

MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR (MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR)

EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY

EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY (EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY)

HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM

HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM (HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM)

FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND

FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND (FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND)

THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS

THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS (THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS)

SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO

SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO (SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO)

EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL

EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL (EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL)

ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR

ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR (ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR)

AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW

AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW (AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW)

NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE

NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE (NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE)

THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS

THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS (THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS)

CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM

CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM (CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM)

EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY

EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY (EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY)

BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR

BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR (BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR)

MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY

MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY (MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY)

ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA

ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA (ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA)

WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY

WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY (WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY)

ECO-TRENDS IN MODERN TOURISM DEVELOPMENT

ECO-TRENDS IN MODERN TOURISM DEVELOPMENT (ECO-TRENDS IN MODERN TOURISM DEVELOPMENT)

A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA

A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA (A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA)

THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY

THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY (THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY)

EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS

EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS (EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS)

SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS

SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS (SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS)

ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS

ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS (ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS)

TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY

TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY (TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY)

THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”

THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA” (THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”)

CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE

CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE (CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE)

EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES

EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES (EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES)

DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM

DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM (DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM)

AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA

AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA (AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA)

SYSTEM THINKING FOR TOURISM MANAGEMENT – COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT. ROMANIAN CASE

3rd INTERNATIONAL THEMATIC MONOGRAPH: MODERN MANAGEMENT TOOLS AND ECONOMY OF TOURISM SECTOR IN PRESENT ERA
3rd INTERNATIONAL THEMATIC MONOGRAPH: MODERN MANAGEMENT TOOLS AND ECONOMY OF TOURISM SECTOR IN PRESENT ERA

RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT
(RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT)

LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT
(LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT)

INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES
(INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES)

PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY
(PROFESSIONAL CONFERENCES VIEWED FROM THE ASPECT OF A TOURIST PRODUCT IN SERBIA - A CASE STUDY)

THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL
(THE IMPACT OF THE ARAB SPRING ON HOTEL SERVICES IN ISTANBUL)

SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR
(SOCIOMETRIC RESEARCH IN THE SERVICE OF APPOINTING TEAM MEMBERS IN THE CONTEMPORARY TOURISM SECTOR)

THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM
(THE INFLUENCE OF HABITS AND CUSTOMS AS ELEMENTS OF CULTURE ON CONSUMER BEHAVIOUR IN THE SECTOR OF TOURISM)

MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT
(MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT)

ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA
(ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA)

AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE
(AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE)

MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR
(MANAGEMENT OF SERVICE MARKETING: A PERSPECTIVE OF MODERN TOURISM SECTOR)

EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY
(EMPLOYER BRAND AS A KEY MANAGERIAL TOOL FOR ACHIEVING SUCCESS OF THE TOURIST COMPANY)

HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM
(HUMAN RESOURCE MANAGEMENT AS A DRIVER OF THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN TOURISM)

FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND
(FILM TOURISM AS A DESTINATION PROMOTION INSTRUMENT: A CASE STUDY OF ICELAND)

THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS
(THE EMPLOYEES’ SOCIO-DEMOGRAPHIC CHARACTERISTICS AND PERCEPTION OF THE ETHICAL CLIMATE IN HOTEL BUSINESS)

SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO
(SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO)

EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL
(EFFICIENCY ANALYSIS OF AIRLINES USING DEA MODEL)

ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR
(ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR)

AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW
(AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW)

NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE
(NEED FOR ACHIEVEMENT OF THE ENTREPRENEUR, INTRAPRENEURSHIP, AND THE GROWTH OF COMPANIES IN TOURISM AND TRADE)

THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS
(THE ETHICAL CODE AND THE ETHICAL CLIMATE WITHIN THE HOTEL BUSINESS)

CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM
(CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM)

EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY
(EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY)

BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR
(BALANCED SCORECARD AS INFORMATION BASIS OF LEAN MANAGERS IN HOSPITALITY SECTOR)

MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY
(MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY)

ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA
(ANALYSIS OF FINANCIAL STRENGTH AND LIQUIDITY OF LISTED COMPANIES IN TOURISM SECTOR IN CROATIA)

WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY
(WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY)

ECO-TRENDS IN MODERN TOURISM DEVELOPMENT
(ECO-TRENDS IN MODERN TOURISM DEVELOPMENT)

A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA
(A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA)

THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY
(THE QUALITY OF FINANCIAL REPORTING AS A PRECONDITION FOR DEVELOPMENT OF GLOBAL TOURIST INDUSTRY)

EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS
(EUROPEAN UNION MECHANISMS FOR THE DEVELOPMENT OF THE TOURISM SECTOR IN RURAL AREAS)

SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS
(SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS)

ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS
(ASSESSMENT OF FACTORS AFFECTING FINANCIAL PERFORMANCE OF TOURISM COMPANIES IN BIST BY MEANS OF DATA MINING ALGORITHMS IN FINANCIAL RATIOS)

TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY
(TOURISM AND SCHIZOPHRENIA: AN ITALIAN CASE STUDY)

THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”
(THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”)

CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE
(CSR IN EDUCATIONAL PROCESS OF TOURISM STUDY PROGRAM AT THE UNIVERSITY OF ECONOMICS PRAGUE)

EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES
(EUROPEAN TOURISM MANAGEMENT COMPETITIVENESS AND PECULIARITIES)

DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM
(DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM)

AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA
(AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA)

SYSTEM THINKING FOR TOURISM MANAGEMENT – COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT. ROMANIAN CASE
(SYSTEM THINKING FOR TOURISM MANAGEMENT – COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT. ROMANIAN CASE)

GOOD PRACTICES IN THE MANAGEMENT OF TOURIST AGENCIES
(GOOD PRACTICES IN THE MANAGEMENT OF TOURIST AGENCIES)

CONSTRUCTION OF TOURIST POTENTIAL TROUGH BRANDING AND GEOGRAPHICAL INDICATIONS
(CONSTRUCTION OF TOURIST POTENTIAL TROUGH BRANDING AND GEOGRAPHICAL INDICATIONS)

OPEN DATA AND SMART TOURISM DEVELOPMENT
(OPEN DATA AND SMART TOURISM DEVELOPMENT)

BLOCKCHAIN AND TOURISM DEVELOPMENT: CASE OF MALTA
(BLOCKCHAIN AND TOURISM DEVELOPMENT: CASE OF MALTA)

THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA
(THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA)

EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS
(EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS)

ASSESSMENT OF THE PROSPECTS FOR THE DEVELOPMENT AND EMPLOYMENT IN THE AREA OF GASTRONOMIC TOURISM IN THE RUSSIAN FAR EAST
(ASSESSMENT OF THE PROSPECTS FOR THE DEVELOPMENT AND EMPLOYMENT IN THE AREA OF GASTRONOMIC TOURISM IN THE RUSSIAN FAR EAST)

IMPROVING THE MANAGEMENT OF ENVIRONMENTAL RESOURCES BY INCREASING OCCUPANCY RATE OF SPAS’ CAPACITY: A CASE STUDY OF SERBIA
(IMPROVING THE MANAGEMENT OF ENVIRONMENTAL RESOURCES BY INCREASING OCCUPANCY RATE OF SPAS’ CAPACITY: A CASE STUDY OF SERBIA)

STRENGTHENING THE TOURISM OFFER – CASE STUDY BRANIČEVO DISTRICT
(STRENGTHENING THE TOURISM OFFER – CASE STUDY BRANIČEVO DISTRICT)

FINANCIAL PERFORMANCE OF SLOVENE CASINO INDUSTRY: COMPARATIVE ANALYSIS OF REGULAR CASINOS AND CASINO SALOONS
(FINANCIAL PERFORMANCE OF SLOVENE CASINO INDUSTRY: COMPARATIVE ANALYSIS OF REGULAR CASINOS AND CASINO SALOONS)

EMPLOYEE TRAINING IN INTERNATIONAL LUXURY HOTEL CHAINS: EVIDENCE FROM SERBIA
(EMPLOYEE TRAINING IN INTERNATIONAL LUXURY HOTEL CHAINS: EVIDENCE FROM SERBIA)

IMPACT OF ENVIRONMENTAL SECURITY ON RURAL TOURISM IN THE REPUBLIC OF SERBIA
(IMPACT OF ENVIRONMENTAL SECURITY ON RURAL TOURISM IN THE REPUBLIC OF SERBIA)

RUSALLIAS – A BASIS FOR PROMOTING ETHNO-TOURISM IN EASTERN SERBIA
(RUSALLIAS – A BASIS FOR PROMOTING ETHNO-TOURISM IN EASTERN SERBIA)

FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET
(FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET)

EVALUATING CUSTOMER SATISFACTION THROUGH ONLINE REVIEWS AND RATINGS
(EVALUATING CUSTOMER SATISFACTION THROUGH ONLINE REVIEWS AND RATINGS)

USE OF PSYCHODIAGNOSTICS IN HIRING – COMPARISON ON STUDENTS FROM PRAGUE UNIVERSITIES
(USE OF PSYCHODIAGNOSTICS IN HIRING – COMPARISON ON STUDENTS FROM PRAGUE UNIVERSITIES)

CONTRACT OF RESERVATION OF ACCOMMODATION CAPACITIES – LAW REGULATION AND CASES FROM JUDICIAL PRACTICE
(CONTRACT OF RESERVATION OF ACCOMMODATION CAPACITIES – LAW REGULATION AND CASES FROM JUDICIAL PRACTICE)

THE IDENTIFICATION OF THE MAIN FACTORS OF THE DEVELOPMENT OF RURAL TOURISM ON STARA PLANINA MOUNTAIN
(THE IDENTIFICATION OF THE MAIN FACTORS OF THE DEVELOPMENT OF RURAL TOURISM ON STARA PLANINA MOUNTAIN)

SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA
(SIGNIFICANCE AND IMPORTANCE OF INNOVATION IN THE TOURISM INDUSTRY OF EASTERN SERBIA)