Медиите между мисията и бизнеса
Media Between Mission and Business

Author(s): Lubomir Stoykov, Petko Todorov, Tsvetan Kulevski, Bilyana Tomova, Svetla Tsankova, Ivaylo Hristov, Stella Konstantinova Angova, Martin Ossikovski, Mariya Nikolova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: media; online media; business; journalism; public relations; advertising; economics; history of bulgarian journalism; digital communications; communication
Summary/Abstract: The book collection “Media Between Mission and Business” consists of 41 papers of participants from Bulgaria, who attended the scientific conference on the same topic, dedicated to the 160th anniversary of Prof. Stephan Bobchev, 10 years since the beginning of Media and Journalism’s degree program and 5 years since the foundation of Media and Public Communications department in the University of National and World Economy in Sofia, Bulgaria. The conference, held on October 28, 2013 in the UNWE was organized by the department of Media and Public Communications. The academic forum brought together lecturers, scientists, experts, PhD students, bachelor and master degree students from the fields of media, history and theory of journalism, advertising, public relations, economics, business communication, etc. The participants came from UNWE, Sofia University "St. Kliment Ohridski", The Bulgarian Academy of Science, Southwest University "Neofit Rilski "and presented their research topics in four conference sections. The first one was dedicated to Stefan Bobchev’ works in the context of the Bulgarian journalism from the end of the 19th and the beginning of the 20th century. The second section discussed the issues of media’s social responsibility, the professional and ethical aspects of the profession, the problems of media rhetoric, the development of online media, etc. The third part of the book collection presents topics from the field of public communication and is dedicated to event management, corporate social responsibility, intercultural communication in the business environment, institutional communication, etc. The fourth part, "Media and Business", collects the participant’s reports, who presented the mapping of the Bulgarian media market, the new opportunities for cultural industries financing, the relations between the media, the business and the society. The book collection is addressed to scientists, experts, lectures and students in the fields of communication, media, public relations, history and economics.

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