ТУРИЗЪМ – ИЗСЛЕДВАНЕ, РАЗВИТИЕ И ОБУЧЕНИЕ
Tourism – Research, Development and Education
Contributor(s): Teodora Georgieva (Editor)
Subject(s): Social Sciences, Economy, Essay|Book Review |Scientific Life, General Reference Works, Geography, Regional studies
Published by: Международно висше бизнес училище
Keywords: Tourism, pectoral development
Summary/Abstract: Powerful impact of tourism on the development of the whole social and economic context and the ecological environment of Bulgaria, geopolitical dynamics at regional and global level and the constantly increasing competition at the international tourist market impose fast and adequate changes in all key spheres of development of tourism including fast and adequate changes in tourism policies; staff training by means of teaching based on competences and requiring new models of partnership between tourism industry, education institutions and local authorities; new approaches to planning and spatial organization of tourism aiming to achieve higher sustainability; enhancing effectiveness of using significant finance resources by structural and investment funds of EU; purposeful scientific research of tourism practice focusing on expected outcomes of climatic changes, processes of clustering in tourism and new tendencies in the sector; achieving and sustaining high quality of tourism product by using new technologies together with digital marketing; development of new forms of types of special tourism, etc.
Series: Международна научна конференция
- E-ISBN-13: 978-954-9432-75-1
- Page Count: 336
- Publication Year: 2018
- Language: Bulgarian
ПРЕДИЗВИКАТЕЛСТВА ПРЕД УПРАВЛЕНИЕТО НА ТУРИСТИЧЕСКИТЕ АТРАКЦИИ КАТО ТУРИСТИЧЕСКИ РЕСУРСИ
ПРЕДИЗВИКАТЕЛСТВА ПРЕД УПРАВЛЕНИЕТО НА ТУРИСТИЧЕСКИТЕ АТРАКЦИИ КАТО ТУРИСТИЧЕСКИ РЕСУРСИ
(CHALLENGES TO THE MANAGEMENT OF TOURIST ATTRACTIONS AS TO TOURIST RESOURCES)
- Author(s):Sonia Mileva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Geography, Regional studies
- Page Range:15-32
- No. of Pages:18
- Keywords:attractions and tourist attractiveness;
- Summary/Abstract:The definition of attractions is compound, ambiguous and difficult in practice and the reasons are the complex nature, a variety of typology of the sites referred to as attractions. The current paper explores the main challenges of managing the attractions as tourist resources at the destination level. The data of the empirical survey is covering Sofia city as a tourist destination. The main findings represent the complete lack of understanding of the ambiguity in the definition of attraction. Also, despite the variety, multiple attractions, Sofia city as a destination has no clearly recognized attractions, which has a direct impact on their management.
МЕЖДУКУЛТУРНИ ОСОБЕНОСТИ НА ОБЩУВАНЕ В СЪБИТИЙНИЯ ТУРИЗЪМ
МЕЖДУКУЛТУРНИ ОСОБЕНОСТИ НА ОБЩУВАНЕ В СЪБИТИЙНИЯ ТУРИЗЪМ
(COMMUNICATION CROSSCULTURAL PECULIARITIES IN EVENT TOURISM)
- Author(s):Natalia Alexandrova
- Language:Bulgarian
- Subject(s):Philosophy, Social Sciences
- Page Range:33-39
- No. of Pages:7
- Keywords:crosscultural communication; event management; psychological specifics
- Summary/Abstract:There are cross-cultural psychological and cultural specifics in the context of the communication. To this effect, the realization of the different forms of the event management resumes the functioning of that cross-cultural communication. Those reflections of that type of communication reflect on personal development at different age of the tourists. The event management realized the main influence on the individual and emotional structure of the person
ПРОУЧВАНЕ НА ЕФЕКТИВНОСТТА НА МУЛТИМЕДИЙНО ЕЗИКОВО ИНТЕГРИРАНО ОБУЧЕНИЕ ПО АНГЛИЙСКИ ЕЗИК ЗА СПЕЦИАЛНИ ЦЕЛИ
ПРОУЧВАНЕ НА ЕФЕКТИВНОСТТА НА МУЛТИМЕДИЙНО ЕЗИКОВО ИНТЕГРИРАНО ОБУЧЕНИЕ ПО АНГЛИЙСКИ ЕЗИК ЗА СПЕЦИАЛНИ ЦЕЛИ
(EVALUATING THE EFFECTIVENESS OF MULTIMEDIA INTEGRATED LANGUAGE LEARNING FOR LSP LEARNERS OF ENGLISH AS A SECOND LANGUAGE)
- Author(s):Reneta Valkova
- Language:Bulgarian
- Subject(s):Language and Literature Studies
- Page Range:40-51
- No. of Pages:12
- Keywords:ESP; MILL; General ELT; multimedia; motivation
- Summary/Abstract:The report presents a scientific investigation of the effectiveness of a new ESP15language teaching method with geographical topics, developed by the author and applied in pedagogical practice, called Multimedia Integrated Language Learning (MILL16). The research project was supervised by Prof. Todor Shopov of Department of Language Pedagogy, Sofia University “St. Kliment Ohridski”. Do we seek the answer to the following research question: Does the MILL method enhance the quality of ELT? For the purposes of the study, a treatment group was placed in the environment of the new MILL method, whereas a control group - in a noncomputerized individualized General ELT17 model. The hypothesis to be tested: The students in the treatment group benefited from the MILL course to a greater extent in respect of knowledge, skills, competencies, learning strategy and attitudes (higher domain levels of knowledge acquisition).
ОБРАЗОВАНИЕ И ОБУЧЕНИЕ НА КАДРИ ЗА НУЖДИТЕ НА ТУРИСТИЧЕСКИЯ СЕКТОР
ОБРАЗОВАНИЕ И ОБУЧЕНИЕ НА КАДРИ ЗА НУЖДИТЕ НА ТУРИСТИЧЕСКИЯ СЕКТОР
(EDUCATION AND TRAINING OF STAFF FOR THE NEEDS OF THE TOURIST SECTOR)
- Author(s):Lalka Borisova
- Language:Bulgarian
- Subject(s):Social Sciences, Essay|Book Review |Scientific Life
- Page Range:52-64
- No. of Pages:13
- Keywords:training; competencies; hospitality
- Summary/Abstract:The fourth industrial revolution could be seen as a revolution in learning and thinking. In the era of automation and digitization of the processes in the economy, there is a need to change the training of staff for all sectors of the economy, including the tourism sector - directing attention to risk-taking decisions requiring ingenuity and responsibility. Until now, students have been encouraged to train on theoretical issues rather than training to develop skills for risk decisions and entrepreneurial initiatives. For this reason, students should build a value system during training, and teachers should encourage them to comply with the ethical and moral norms of work and behavior. It is time for the world to be seen as a place of opportunity, not of dangers.
ИНОВАТИВНИ ИНИЦИАТИВИ ДОПРИНАСЯЩИ ЗА ПРЕВРЪЩАНЕТО НА ОБЩИНА БОТЕВГРАД В АТРАКТИВНА ТУРИСТИЧЕСКА ДЕСТИНАЦИЯ
ИНОВАТИВНИ ИНИЦИАТИВИ ДОПРИНАСЯЩИ ЗА ПРЕВРЪЩАНЕТО НА ОБЩИНА БОТЕВГРАД В АТРАКТИВНА ТУРИСТИЧЕСКА ДЕСТИНАЦИЯ
(INNOVATIVE INITIATIVES CONTRIBUTING TO THE TRANSFORMATION OF BOTEVGRAD MUNICIPALITY INTO AN ATTRACTIVE TOURIST DESTINATION)
- Author(s):Desislava Alexova
- Language:Bulgarian
- Subject(s):Social Sciences, Geography, Regional studies
- Page Range:65-82
- No. of Pages:18
- Keywords:innovations; tourist destination; adventure multiathlon; wiki town; biosphere park
- Summary/Abstract:Botevgrad Municipality has no experience and traditions in the development of tourism at the moment, but it has a potential that was studied in 2017 and thus the municipality laid the foundation on which to define its vision and integrated tourism policy, defining clear objectives and priorities for the sustainable development of tourism. The aim of this report is to develop innovative solutions for the sustainable development of tourism and the provision of a competitive tourist product through a research-based approach based on the situation analysis and recommendations related to the possibilities and constraints of the destination. Proposals for innovative adventure events have been made, guidelines for ecotourism supply related to the protected areas of the municipality and the possibilities for creating a biosphere park and a protected landscape, as well as creative communication solutions for the transformation ofBotevgrad Municipality into an attractive tourist destination.
ФИНАНСОВАТА ОТЧЕТНОСТ НА ПРЕДПРИЯТИЯТА ОТ СЕКТОРА НА ХОТЕЛИЕРСТВОТО В ПРОМЕНЯЩАТА СЕ РЕГУЛАТОРНА СРЕДА
ФИНАНСОВАТА ОТЧЕТНОСТ НА ПРЕДПРИЯТИЯТА ОТ СЕКТОРА НА ХОТЕЛИЕРСТВОТО В ПРОМЕНЯЩАТА СЕ РЕГУЛАТОРНА СРЕДА
(FINANCIAL REPORTING OF ENTERPRISES FROM THE HOTEL INDUSTRY IN THE CURRENT REGULATORY ENVIRONMENT)
- Author(s):Borislav Boyanov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy
- Page Range:83-93
- No. of Pages:11
- Keywords:simplifying; financial reporting; hotel industry
- Summary/Abstract:Nature, causes, and manifestations of processes to ease and optimize financial reporting under the impact of changes in the regulatory environment are examined in this paper. The main directions of the simplification of the financial reporting of the enterprises in the hotel industry in Bulgaria are presented. The most significant efforts of the leading accounting professional organizations and regulatory institutions internationally are summarized. In conclusion, the main benefits of simplifying the financial reporting of hoteliers in line with current regulatory and economic conditions are drawn.
АСПЕКТИ НА КОНКУРЕНТОСПОСОБНОСТТА НА ПОСРЕДНИЧЕСКАТА ДЕЙНОСТ В МЕДИЦИНСКИЯ ТУРИЗЪМ
АСПЕКТИ НА КОНКУРЕНТОСПОСОБНОСТТА НА ПОСРЕДНИЧЕСКАТА ДЕЙНОСТ В МЕДИЦИНСКИЯ ТУРИЗЪМ
(COMPETITIVENESS ASPECTS OF MEDICAL TOURISM INTERMEDIATION)
- Author(s):Julian Georgiev Velkov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Geography, Regional studies
- Page Range:94-103
- No. of Pages:10
- Keywords:competitiveness; medical tourism; tourist mediation; tour operator; tour agent
- Summary/Abstract:The report presents key issues of the competitiveness of intermediation in medical tourism. The essence of tourist intermediation is clarified in the creation and realization of trips in order to improve or restore health through medical intervention. It has been made a differentiation between the tour operator and tour agent in the medical tourism industry. A competitiveness concept for the intermediate agency for medical tourism has been developed. The competitive environment of the medical-tourism intermediator is analyzed on the basis of the definition of factors concerning the surrounding environment (general surrounding), factors of the medical-tourism branch (operational environment) and internal factors (factors of the tourist intermediary). There are suggested guidelines for increasing the competitiveness of intermediation activity in medical tourism.
ИНОВАТИВНИ ТЕНДЕНЦИИ В ЗДРАВЕОПАЗВАНЕТО. МЕДИЦИНСКИ ТУРИЗЪМ
ИНОВАТИВНИ ТЕНДЕНЦИИ В ЗДРАВЕОПАЗВАНЕТО. МЕДИЦИНСКИ ТУРИЗЪМ
(INNOVATIVE TRENDS IN HEALTHCARE. MEDICAL TOURISM)
- Author(s):Boryana Trendafilova
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:104-109
- No. of Pages:6
- Keywords:health tourism; health management; economic efficiency; medical services
- Summary/Abstract:Medical tourism is a gaining popularity branch, which combines health care and high competence tourist services. Medical tourism addresses various aspects such as leisure activities, but also therapeutic care. The introduction of some innovative market trends, in addition, to advanced services and customer-oriented offers, may lead to the optimization of both tourist and health care service and increase the positive economic effects.
ХОЛИСТИЧЕН ПОДХОД НА ГРУПАТА НА ВИСОКО РАВНИЩЕ НА ООН ЗА ГЛОБАЛНА УСТОЙЧИВОСТ
ХОЛИСТИЧЕН ПОДХОД НА ГРУПАТА НА ВИСОКО РАВНИЩЕ НА ООН ЗА ГЛОБАЛНА УСТОЙЧИВОСТ
(HOLISTIC APPROACH TO THE UN HIGH LEVEL FOR GLOBAL SUSTAINABILITY)
- Author(s):Doncho Ivanov
- Language:Bulgarian
- Subject(s):Economy
- Page Range:110-118
- No. of Pages:9
- Keywords:sustainable development; UN; fair economic order; environment, human rights
- Summary/Abstract:"Our Common Future" is the report of the United Nations World Commission on Environment and Development, known as the Brundtland Commission, which published the term"Sustainable Development"."A More Secure World: Our Common Responsibility" - Report of the high-Level Group on Threats, Challenges and Change."The Millennium Project," headed by Prof.Jeffrey Sachs. "Millennium Ecosystem Assessment" - besides synthesized information on the state of ecosystems and biodiversity, this report also contains scenarios for business development, the health status of the population,"With greater freedom - towards development, security and human rights for all". of UN Secretary-General Kofi Annan is intended for security threats"Towards a sustainable and Fair Future for All" - 2012, prepared for UN Rio + 20 by UN Secretary-GeneralBan Ki-moon.
СЪБИТИЯТА КАТО ИНСТРУМЕНТ ЗА БРАНДИРАНЕ И ПОЗИЦИОНИРАНЕ НА ГРАДСКИТЕ ДЕСТИНАЦИИ
СЪБИТИЯТА КАТО ИНСТРУМЕНТ ЗА БРАНДИРАНЕ И ПОЗИЦИОНИРАНЕ НА ГРАДСКИТЕ ДЕСТИНАЦИИ
(EVENTS AS INSTRUMENT FOR BRANDING AND POSITIONING OF URBAN DESTINATIONS)
- Author(s):Elena Alexandrova
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:119-130
- No. of Pages:12
- Keywords:events, target; emotion experience; image; branding; positioning; competition
- Summary/Abstract:In the conditions of intense competition, high interchangeability of the products offered, digitization and increasing tourists requirements, events are becoming an important instrument for the positioning and branding of urban destinations. They have a leading role in building the image of tourism places and attracting a large number of visitors through their uniqueness and distinctiveness, as they are becoming kind of motivation for travel. By creating events, cities respond to the challenges of the modern tourist market and the changed requirements of the environment, differentiate themselves from the competition and position more successfully.
РЕКРЕАЦИОННИТЕ ВЪЗМОЖНОСТИ НА ЗДРАВНАТА ПРАВЕНЦИЯ
РЕКРЕАЦИОННИТЕ ВЪЗМОЖНОСТИ НА ЗДРАВНАТА ПРАВЕНЦИЯ
(THE RECREATION OPPORTUNITIES OF HEALTH CARE)
- Author(s):Rumen Draganov
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:131-140
- No. of Pages:10
- Keywords:Recreational experience; health care; Bulgarian Black Sea coast
- Summary/Abstract:The study analyzed comments of travelers, who visited the Black Sea coastal resort St.st.Constantine and Helena for recreation and health care in the mid-’60s of the XX century and their shared experiences of recreation written on old postcards for sale at the Balkan.auction.bg website in comparison with the experiences of travelers today and their online comments and review published in social media: social networks (Facebook), microblogging sites (Twitter), blogging sites (Travel blog) and review sites (Trip Advisor). The goal of this research goal is to better understand the recreational experiences of travelers visiting the Bulgarian Black Sea coast in the past and today.
ВЪНШНО-ИКОНОМИЧЕСКИ ФАКТОРИ НА РИСКА – АНАЛИЗ НА СИСТЕМАТА ОТ ПОКАЗАТЕЛИ
ВЪНШНО-ИКОНОМИЧЕСКИ ФАКТОРИ НА РИСКА – АНАЛИЗ НА СИСТЕМАТА ОТ ПОКАЗАТЕЛИ
(EXTERNAL ECONOMIC RISK FACTORS - ANALYSIS OF THE SYSTEM OF INDICATORS)
- Author(s):Bojidar Gyoshev, Serafim Petrov, Angel Georgiev
- Language:Bulgarian
- Subject(s):Economy
- Page Range:142-153
- No. of Pages:12
- Keywords:external economic factors of risk; foreign trade; external debt and its servicing
- Summary/Abstract:Competitive opportunity management systems and rating systems have their own advantages and disadvantages. Judging for external economic risks to the factors and conditions of foreign trade is necessary for the context of globalization, but it is not enough. These risks are manifested in investment, science and technology development, the ability of national budgets to convert accumulation into investment, and the latter into industrial (manufacturing) capital, into jobs. This leads to additional income, new consumption standards, and motivation to work and creativity. The conversion mechanism implies and does not exclude, state interference.
РАЗМИСЛИ ОТНОСНО ТУРИСТИЧЕСКИЯ ПРОДУКТ И ОТЧИТАНЕТО НА РАЗХОДИТЕ ЗА НЕГОВОТО ФОРМИРАНЕ
РАЗМИСЛИ ОТНОСНО ТУРИСТИЧЕСКИЯ ПРОДУКТ И ОТЧИТАНЕТО НА РАЗХОДИТЕ ЗА НЕГОВОТО ФОРМИРАНЕ
(SOME THOUGHTS ABOUT TOURIST PRODUCT AND REPORTING THE EXPENDITURE OF ITS FORMATION)
- Author(s):Ventsislav Minkov
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:154-166
- No. of Pages:13
- Keywords:tourism product; tourism package; structure of a tourism product
- Summary/Abstract:In recent years, tourism in our country has grown rapidly. Thousands of tourism enterprises have contributed to this growth. This requires a new rationalization of the concept"tourism product" and the cost of its development. On one hand, it is necessary to determine the optimum structure of the product which allows cost accounting of its creation. On the other hand,it is necessary to construct a system of synthetic and analytical accounts of these costs which prevent "sinking" of the product at the unknown.
УКРЕПВАНЕ НА ЧОВЕШКИЯ КАПИТАЛ, ПРИГОДНОСТТА ЗА ЗАЕТОСТ И КОНКУРЕНТОСПОСОБНОСТТА В ОБЛАСТТА НА ТУРИЗМА
УКРЕПВАНЕ НА ЧОВЕШКИЯ КАПИТАЛ, ПРИГОДНОСТТА ЗА ЗАЕТОСТ И КОНКУРЕНТОСПОСОБНОСТТА В ОБЛАСТТА НА ТУРИЗМА
(STRENGTHENING HUMAN CAPITAL, SUITABILITY FOR EMPLOYMENT AND COMPETITIVENESS IN THE FIELD OF TOURISM)
- Author(s):Lyubka Tzenova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy
- Page Range:167-176
- No. of Pages:10
- Keywords:market changes; globalization; fourth industrial revolution
- Summary/Abstract:Market changes, global competition, and distributed environments, as well as sophisticated technologies, force educators to provide their services with better quality and more flexibility which makes it necessary to rethink and redesign old teaching methods and introduce new technological solutions. E-learning, or “the use of telecommunication technology to deliver information for education and training” provides new teaching and learning methods. The flexibility in time and space enabled by e-learning fits our modern society (ibid.). However, in order to overcome the old traditional institution ‘one-size-fits-all’ approach to educational institutions should resolve a range of challenges.
ОСОБЕНОСТИ ПРИ ОБЛАГАНЕ ДОСТАВКАТА НА ТУРИСТИЧЕСКИ УСЛУГИ С ДАНЪК ВЪРХУ ДОБАВЕНАТА СТОЙНОСТ В БЪЛГАРИЯ
ОСОБЕНОСТИ ПРИ ОБЛАГАНЕ ДОСТАВКАТА НА ТУРИСТИЧЕСКИ УСЛУГИ С ДАНЪК ВЪРХУ ДОБАВЕНАТА СТОЙНОСТ В БЪЛГАРИЯ
(PARTICULARITIES OF TAXATION FOR VALUE-ADDED TAX OF SUPPLY OF TOURIST SERVICES IN BULGARIA)
- Author(s):Valeri Nenkov, Tsvetelina Nenkova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy
- Page Range:177-187
- No. of Pages:11
- Keywords:taxation, value-added tax; tourist tax; supply of tourist services
- Summary/Abstract:The report analyzes the technique of taxation for the value-added tax of supply of tourist services in Bulgaria. The role of value-added tax in the tax system is presented. A comparative analysis between the tax burden of taxation for the value-added tax of supply of tourist services in Bulgaria and the countries of the European Union is made. The relationship between the supply of general tourist service and the tourist tax is clarified. On this basis, some of the existing problems in our country are outlined and conclusions are drawn.
КУЛТУРА И ПОВЕДЕНИЕ – ЕМПИРИЧНО ПРОУЧВАНЕ С БЪЛГАРСКИ СТУДЕНТИ
КУЛТУРА И ПОВЕДЕНИЕ – ЕМПИРИЧНО ПРОУЧВАНЕ С БЪЛГАРСКИ СТУДЕНТИ
(CULTURE AND BEHAVIOR – AN EMPIRICAL STUDY OF BULGARIAN STUDENTS)
- Author(s):Todor Shopov, Ekaterina Sofronieva, Genoveva Atanasova, Iren Nenova
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:188-208
- No. of Pages:21
- Keywords:culture; style of leadership; learning behavior
- Summary/Abstract:This research project aims to find relations between culture as a characteristic of students and their learning behavior. The study is empirical; it is carried out with students from InternationalBusiness School and Sofia University "St. Kliment Ohridski" during the 2017-2018 academic year. The findings can be applied in quality assurance of the pedagogical work.
ПРОУЧВАНЕ НА ПРИЛОЖИМОСТТА НА ПРИНЦИПИТЕ НА ШВЕДСКАТА КОНЦЕПЦИЯ „LAGOM” В МАРКЕТИНГА В ТУРИЗМА В БЪЛГАРИЯ
ПРОУЧВАНЕ НА ПРИЛОЖИМОСТТА НА ПРИНЦИПИТЕ НА ШВЕДСКАТА КОНЦЕПЦИЯ „LAGOM” В МАРКЕТИНГА В ТУРИЗМА В БЪЛГАРИЯ
(IMPLEMENTATION OF THE SWEDISH CONCEPT LAGOM IN TOURISM MARKETING IN BULGARIA)
- Author(s):Neviana Krasteva, Aneta Hristova
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:209-221
- No. of Pages:13
- Keywords:Lagom concept; marketing
- Summary/Abstract:The study is based on field research of marketing practices in tourism in Bulgaria and the possible implementation of the concept Lagom in company strategies. The Swedish conceptLagoom is explained as well as the methodology of the research. The conclusions are based on the results from the research.
В ТЪРСЕНЕ НА ПРИЛОЖЕНИЕ НА ИКОНОМИКАТА НА ВДЪХНОВЕНИЕТО
В ТЪРСЕНЕ НА ПРИЛОЖЕНИЕ НА ИКОНОМИКАТА НА ВДЪХНОВЕНИЕТО
(IN SEARCH OF AN ECONOMY OF INSPIRATION)
- Author(s):Atanas Damyanov, Margarita Marinova
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:222-230
- No. of Pages:9
- Keywords:Inspiration; Inspiration Economy; New Structure; Development stages
- Summary/Abstract:In the last decades of the 21st century new economic theories, concepts and approaches were born. In this sense is the emergence of the economy of inspiration. The study focuses on the prerequisites, the visions, the driving forces and the fields of application of the economy of inspiration. In the context of the latter are education and tourism.
АНАЛИЗЪТ “РАЗХОДИ-ОБЕМ-ПЕЧАЛБА” ФАКТОР ЗА ПОДОБРЯВАНЕ УПРАВЛЕНИЕТО НА ТУРИСТИЧЕСКОТО ПРЕДПРИЯТИЕ
АНАЛИЗЪТ “РАЗХОДИ-ОБЕМ-ПЕЧАЛБА” ФАКТОР ЗА ПОДОБРЯВАНЕ УПРАВЛЕНИЕТО НА ТУРИСТИЧЕСКОТО ПРЕДПРИЯТИЕ
(ANALYSIS "EXPENDITURE-VOLUME-PROFIT" – A FACTOR GOR IMPROVING THE MANAGEMENT OF TOURISM ENTERPRISE)
- Author(s):Radka Abadjieva, Iva Nikiforova
- Language:Bulgarian
- Subject(s):Economy
- Page Range:231-236
- No. of Pages:6
- Keywords:Breakthrough income; difference between sales revenue and variable costs
- Summary/Abstract:Managerial accounting covers all reporting information that is processed, transmitted and used for internal management purposes. In the short term, an enterprise's activity can be predicted on the basis of the interaction between four factors: sales volume, unit cost, variable and fixed costs based on the cost-to-profit ratio. The report reflects this dependence, taking as an example a hotel enterprise.
ТУРИЗЪМ И ИНВЕСТИЦИИ
ТУРИЗЪМ И ИНВЕСТИЦИИ
(TOURISM AND INVESTMENT)
- Author(s):Nadya Ivanova Marinova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy
- Page Range:237-245
- No. of Pages:9
- Keywords:Tourism; Investments; Tourist company; Economy
- Summary/Abstract:Every tourist company in the contemporary economic situation faces the problem of attracting additional financial resources for investment needs. Investments are the most important ever for managing tourism development at both national and regional level. For the attraction of private, including foreign, investments in the tourist sector, the local authorities' activity in advertising and information activities, liberal administrative and tax policy, both locally and nationally, is very important.
БЕЗМЪЛВИЕТО В БИЗНЕС КОМУНИКАЦИЯТА
БЕЗМЪЛВИЕТО В БИЗНЕС КОМУНИКАЦИЯТА
(SILENCE IN BUSINESS COMMUNICATION)
- Author(s):Vanche Boikov, Daryan Boikov
- Language:Bulgarian
- Subject(s):Essay|Book Review |Scientific Life
- Page Range:247-252
- No. of Pages:6
- Keywords:communication; silence; business; thinking;
- Summary/Abstract:Communication can be described as a process of transmitting information and messages. It is part of everyday business and basic assumption for successful completion and execution of tasks. Communication process aside from the exchange of words represents an exchange of information about the personality of participants (most commonly non-verbal), their arguments, causes, and expectations. The interaction between participants is an inseparable inherent element of communication. Speaking, listening and observation are the basic visible activity during communication. Thinking is invisible activity, which implies preparation of basic information, that changes, rationalizes and creates the feedback. A culture of speaking implies a culture of listening as well. Silence in communication represents a tool, through which can be accomplished the positive, but also a negative determination of interaction.
МАРКАТА „BULGARIA®“ КАТО МОДЕЛ ЗА УСТОЙЧИВО КОНКУРЕНТНО РАЗВИТИЕ
МАРКАТА „BULGARIA®“ КАТО МОДЕЛ ЗА УСТОЙЧИВО КОНКУРЕНТНО РАЗВИТИЕ
(THE TRADEMARK "BULGARIA®" AS A MODEL FOR SUSTAINABLE COMPETITIVE DEVELOPMENT)
- Author(s):Stefan Simeonov, Vladimir Paskov
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:253-258
- No. of Pages:6
- Keywords:BULGARIA ®; trademark; tourism; innovations; tourist destination;
- Summary/Abstract:The term trademark applies to a recognizable sign, design, or expression that has come to represent certain products or services. During the centuries the name “Bulgaria” has come to represent certain products in different regions of the world. This article discusses the impact that this trademark has had throughout the world and explores the possibilities that can be used to promote the destination Bulgaria as a Tourist attraction. The aim of the article is to show a new approach to making Bulgaria a more attractive destination for future tourists based on existing predispositions.
ТЕНДЕНЦИИ И ПОЛИТИКИ ЗА УСТОЙЧИВО РАЗВИТИЕ В ЕС
ТЕНДЕНЦИИ И ПОЛИТИКИ ЗА УСТОЙЧИВО РАЗВИТИЕ В ЕС
(PRINCIPLES AND OBJECTIVES OF SUSTAINABLE DEVELOPMENT IN THE EU)
- Author(s):Doncho Ivanov
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:259-264
- No. of Pages:6
- Keywords:Sustainable Development Strategy; European Commission
- Summary/Abstract:In Europe, unsustainable trends in climate change and energy use, natural resource management, biodiversity loss, land use, and transport continue to exist. Sustainable development is a key objective of the EU in the Treaty of Amsterdam, which entered into force in May 1999, and the first EU Sustainable Development Strategy (SDS) was adopted by the Gothenburg European Council in 2001 and supplemented in 2002 by the European Council in Barcelona. TheCommission's review of the EU SDS in 2004 ends with the Commission's Communication on the review of the Sustainable Development Strategy - Platform for Action of December 2005. With the cooperation of the European Parliament and the European Economic and Social Committee, the European Commission the Council, at its meeting on 15 and 16 June 2006, adopted a comprehensive renewed SDS for an enlarged EU.
НАЙ-ЮЖНИТЕ ЛЕДНИЦИ НА ЕВРОПА В УСЛОВИЯТА НА КЛИМАТИЧНИ ПРОМЕНИ
НАЙ-ЮЖНИТЕ ЛЕДНИЦИ НА ЕВРОПА В УСЛОВИЯТА НА КЛИМАТИЧНИ ПРОМЕНИ
(THE SOUTHERNMOST GLACIERS OF EUROPE UNDER THE CLIMATE CHANGE)
- Author(s):Emil Gachev
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:265-280
- No. of Pages:16
- Keywords:small glaciers; climate change; Pirin; Prokletije; Durmitor
- Summary/Abstract:Still few people know that at present the most southerly situated permanent glacial masses in Europe are found in Bulgarian Pirin Mountains. The snow patches below the peaksVihren and Kutelo have been for many years familiar to tourists and scientists, but it was not until recently when the newest research proved their centennial age and the presence of downward motion of ice, defining them as in fact small glaciers. These micro glaciers (or glaciers) are supposed to have existed continuously at least for the last 500 years. Similar features are found also in the western parts of the Balkan Peninsula, in mountains in Albania and Montenegro. Small glaciers are among the best natural indicators of high mountain climate variation and change. The global warming which has increased its pace in the last decades puts a treat on the existence of these forms – in the mountains of the western Balkans they are on the verge of extinction while inspiring they still manage to survive. Small glaciers are a part of Bulgaria’s natural heritage that is still sparsely known. We would better discover and get introduced to them before they disappear.
НЯКОИ АСПЕКТИ НА ПРАВНОТО ОБЕЗПЕЧАВАНЕ НА РАЗВИТИЕТО НА ТУРИЗМА В РУСКАТА ФЕДЕРАЦИЯ
НЯКОИ АСПЕКТИ НА ПРАВНОТО ОБЕЗПЕЧАВАНЕ НА РАЗВИТИЕТО НА ТУРИЗМА В РУСКАТА ФЕДЕРАЦИЯ
(SOME ASPECTS OF LEGAL PROVISION FOR THE DEVELOPMENT OF TOURISM IN THE RUSSIAN FEDERATION)
- Author(s):Lyudmila Mukova
- Language:Bulgarian
- Subject(s):General Reference Works
- Page Range:281-291
- No. of Pages:11
- Keywords:normative-legal regulation; tourist; safety; tourist product; standardization of activities
- Summary/Abstract:In resolving the task of attracting Russian tourists to the Bulgarian segment of the tourism market, raises the question regarding the normative base of tourism in the Russian Federation. This knowledge will be necessary for Bulgarian marketers and other participants in tourism to understand to which legal models of behavior Russian participants in tourism activities are oriented to. The normative base governing tourism relations consists of two sets of legal norms: international and domestic (national). Domestic law reflects the trends of both the international and its own specificities, which predetermine the requirements for the activities of foreign companies. The analysis given below is intended to provide guidance on the legal development of the RussianFederation in this field.
ИКОНОМИКАТА НА ЗНАНИЕТО – ПРЕДПОСТАВКА ЗА ПОВИШАВАНЕ КАЧЕСТВОТО НА ТУРИСТИЧЕСКИЯ ПРОДУКТ И ЗА РАЗВИТИЕ НА СМАРТ ТУРИЗМА
ИКОНОМИКАТА НА ЗНАНИЕТО – ПРЕДПОСТАВКА ЗА ПОВИШАВАНЕ КАЧЕСТВОТО НА ТУРИСТИЧЕСКИЯ ПРОДУКТ И ЗА РАЗВИТИЕ НА СМАРТ ТУРИЗМА
(ECONOMY OF KNOWLEDGE – A PREREQUISITE FOR IMPROVING THE QUALITY OF THE TOURIST PRODUCT AND FOR THE DEVELOPMENT OF SMART TOURISM)
- Author(s):Tsvetan Iliev
- Language:Bulgarian
- Subject(s):Economy
- Page Range:292-306
- No. of Pages:15
- Keywords:economy of knowledge; tourist product; smart tourism
- Summary/Abstract:The purpose of this paper is to characterize the determinants of knowledge economy as the contemporary context of the tourist product quality. On this basis, the following tasks are set:defining the conditions of production and the development of a society in the economy of knowledge; identifying the specificity of the tourist product and shaping its quality through the prism of the quality-price relationship; presenting examples of the development of smart tourism specific features of the offered tourist product today.
ИКОНОМИЧЕСКА И СОЦИАЛНА ПЕРСПЕКТИВА ЗА БАЛНЕОЛОЖКИТЕ ДЕСТИНАЦИИ В СТОЛИЦАТА
ИКОНОМИЧЕСКА И СОЦИАЛНА ПЕРСПЕКТИВА ЗА БАЛНЕОЛОЖКИТЕ ДЕСТИНАЦИИ В СТОЛИЦАТА
(ECONOMIC AND SOCIAL PERSPECTIVE FOR THE BALNEOLOGY DESTINATIONS IN THE CAPITAL CITY)
- Author(s):Snezhana Mladenova Kondeva
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:307-317
- No. of Pages:11
- Keywords:balneology; balneological tourism product; balneology destinations
- Summary/Abstract:The ever-increasing competitive environment of the international tourism industry determines a new agenda for ensuring the sustainable development of tourism in Bulgaria. It includes an innovative approach to the specialized forms of tourism, including the balneological tourism and the creation of legislation that would ensure the implementation of policies in this context. The report traces and highlights the basic legislative obstacles to the establishment of effective medical and rehabilitation spa product in the capital city. The main thesis is that the elaboration of a common strategy in the field of balneology between the Ministry of Health, theMinistry of Labour and Social Policy and the Ministry of Tourism will increase the possibilities that the local authorities achieve the objectives set in the social field and those for economic growth in the territory of the municipality.
СПЕЦИФИЧНИ ХАРАКТЕРИСТИКИ НА РЕЗИЛИАНСА В СЕКТОР „ТУРИЗЪМ”
СПЕЦИФИЧНИ ХАРАКТЕРИСТИКИ НА РЕЗИЛИАНСА В СЕКТОР „ТУРИЗЪМ”
(RESILIENCE”S SPECIFICS IN THE TOURIST SECTOR)
- Author(s):Elena Kats
- Language:Bulgarian
- Subject(s):Social Sciences
- Page Range:318-324
- No. of Pages:7
- Keywords:resilience; tourism; adversity
- Summary/Abstract:Psychological resilience is defined as an individual's ability to properly adapt to stress and adversity. Stress and adversity can come in the shape of family or relationship problems, health problems, or workplace and financial worries, among others. In other words, resilience is ones ability to bounce back from a negative experience with "competent functioning". Resilience should be considered a process, rather than a trait to be had. It is a process of individuation through a structured system with the gradual discovery of personal and unique abilities. Resilience is generally thought of as a "positive adaptation" after a stressful or adverse situation. In our research, resilience is considered and analyzed at different levels in tourism economic sector.
