СОЦИАЛНАТА ИКОНОМИКА В УСЛОВИЯ НА ОГРАНИЧЕНИ РЕСУРСИ – ТЕОРИЯ И ПРАКТИКА
THE SOCIAL ECONOMY IN CONDITIONS OF LIMITED RESOURCES - THEORY AND PRACTICE
Contributor(s): Maria Kicheva (Editor), Petar Parvanov (Composer), Vladislav Krastev (Composer), Boryana Dimitrova (Composer)
Subject(s): Social Sciences, Economy, Education, Socio-Economic Research
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: social economy; resource constraints; optimization of the consumption; communications; policy of strict economies; pension reforms; education; Cluster; human resources; continuing education; higher education costs
Summary/Abstract: The conference proceedings contain materials from a conference based on a project titled "The Social Economy in Constrained Resources - Theory and Practice", held on 11 October 2017 at the Conference Center of "Bachinovo" of SWU "Neofit Rilski", Blagoevgrad, Bulgaria.
- Print-ISBN-13: 978-954-00-0147-0
- Page Count: 238
- Publication Year: 2017
- Language: English, Bulgarian
ДЕЙСТВАЩА СОЦИАЛНА ИКОНОМИКА ПРИ ОГРАНИЧЕНОСТ НА РЕСУРСИТЕ: МИСИЯ ВЪЗМОЖНА
ДЕЙСТВАЩА СОЦИАЛНА ИКОНОМИКА ПРИ ОГРАНИЧЕНОСТ НА РЕСУРСИТЕ: МИСИЯ ВЪЗМОЖНА
(ACTING SOCIAL ECONOMY AT RESTRICTED RESTRICTIONS: MISSION POSSIBLE)
- Author(s):Donka Ivanova
- Language:Bulgarian
- Subject(s):Socio-Economic Research
- Page Range:7-20
- No. of Pages:14
- Keywords:economics; social economy; resource constraints; needs; consumption; brand communication; consumer behavior; optimization of the consumption; rational consumption patterns; sovereignty of choice
- Summary/Abstract:The social economy is a relatively young, interdisciplinary direction. Therefore, it still has to solve problems related to both its identity and its practical realization. Given its nature and the principles adopted for its realization, the social economy is considered one of the most resource-intensive (in its practical realization) activities. This is because the focus is placed on the man as the ultimate goal of the economy, as a unity between the action and the constantly growing vital needs. It is even assumed, that the quality of the human action, depends on the degree of the satisfaction of the human needs. This implies both a continuous improvement of the basic theoretical concepts in the social economy and a new reading of the theory of the consumption and needs in the context of increasingly drastic proposition on the limitation of resources.
ANALYSIS OF THEORETICAL APPROACHES TO INTEGRATED MARKETING COMMUNICATIONS
ANALYSIS OF THEORETICAL APPROACHES TO INTEGRATED MARKETING COMMUNICATIONS
(ANALYSIS OF THEORETICAL APPROACHES TO INTEGRATED MARKETING COMMUNICATIONS)
- Author(s):Liljana Siljanovska
- Language:English
- Subject(s):Marketing / Advertising
- Page Range:21-40
- No. of Pages:20
- Keywords:Internet; multimedia; integrated; marketing; communications
- Summary/Abstract:Internet Marketing Communication is the most effective way of achieving continuous two-way communication in the marketing, 24 hours a day. It is an interactive, flexible and cost effective way through which the company pursues its established online marketing communication goals. This is why the decision to use the Internet in the Integrated Marketing Communications should be taken seriously, which means giving timely answer to all questions addressed to the company, regularly updating the corporate network site with the latest and most current information, using online integrated marketing communication tools in every possible way, measuring the results from the Internet communication, etc.
ПРОДЪЛЖАВАЩОТО ПРОФЕСИОНАЛНО ОБУЧЕНИЕ И ОБРАЗОВАНИЕ КАТО НЕОБХОДИМОСТ ЗА ЛИЧНОСТНОТО И ПРОФЕСИОНАЛНОТО ИЗРАСТВАНЕ НА КАДРИТЕ
ПРОДЪЛЖАВАЩОТО ПРОФЕСИОНАЛНО ОБУЧЕНИЕ И ОБРАЗОВАНИЕ КАТО НЕОБХОДИМОСТ ЗА ЛИЧНОСТНОТО И ПРОФЕСИОНАЛНОТО ИЗРАСТВАНЕ НА КАДРИТЕ
(THE CONTINUING VOCATIONAL TRAINING AND EDUCATION AS A NECESSITY FOR THE PERSONAL AND PROFESSIONAL GROWTH OF THE CADRES)
- Author(s):Akulina Stefanova
- Language:Bulgarian
- Subject(s):Education, Socio-Economic Research
- Page Range:41-52
- No. of Pages:12
- Keywords:training; education; continuing education; staff
- Summary/Abstract:The various structural changes in the economy at the beginning of the transition to a market economy, adversely affected the defin-ing of vocational training needs, and the reduced financial resources for the development of education led to a decrease in the educational and professional qualification level of the labor forces. This necessitates the need for further training in the form of formal and informal education.
СОЦИАЛНАТА ИКОНОМИКА – МИНАЛО И НАСТОЯЩЕ
СОЦИАЛНАТА ИКОНОМИКА – МИНАЛО И НАСТОЯЩЕ
(SOCIAL ECONOMY - PAST AND PRESENT)
- Author(s):Maria Kicheva
- Language:Bulgarian
- Subject(s):Socio-Economic Research
- Page Range:53-63
- No. of Pages:11
- Keywords:social economy; cooperatives; associations; social enter-prises
- Summary/Abstract:The social economy takes its place as a factor for stable and sustainable economic growth, fair income and wealth distribution. It helps to achieve matching services and needs, increasing the value of the economic activities which serving the public needs, correcting imbalances in the labour market and deepening and strengthening the economic democracy.
ЗА СЪЩНОСТТА НА ПРОФЕСИОНАЛНОТО ОБРАЗОВАНИE И НЕГОВОТО УПРАВЛЕНИЕ
ЗА СЪЩНОСТТА НА ПРОФЕСИОНАЛНОТО ОБРАЗОВАНИE И НЕГОВОТО УПРАВЛЕНИЕ
(FOR THE ESSENCE OF VOCATIONAL EDUCATION AND ITS MANAGEMENT)
- Author(s):Akulina Stefanova, Vasilisa Karakova
- Language:Bulgarian
- Subject(s):Education, School education, Socio-Economic Research
- Page Range:64-76
- No. of Pages:13
- Keywords:education; education; vocational education; management; innovation
- Summary/Abstract:In Bulgaria the crafts have been honored since ancient times, and the craftsmen - some of the most respected people in the society. The skills to do something useful, to create something that people would need to develop and improve themselves over time, gradually entering the system of non-formal and formal education, and, consequently, in the formal education. The beginning was set by the so-called craft schools, which at the end of the 20th century were generally called vocational schools. The training in these schools is regulated, and the management of vocational education and65training is covered by an institutional framework established at national, regional and local level.
СОЦИАЛНАТА ИКОНОМИКА И СЪВРЕМЕННАТА ИКОНОМИЧЕСКА ТРАНСФОРМАЦИЯ
СОЦИАЛНАТА ИКОНОМИКА И СЪВРЕМЕННАТА ИКОНОМИЧЕСКА ТРАНСФОРМАЦИЯ
(SOCIAL ECONOMY AND MODERN ECONOMIC TRANSFORMATION)
- Author(s):Temenuzhka Karolova/Hromi-Zhigalova
- Language:Bulgarian
- Subject(s):Socio-Economic Research
- Page Range:77-83
- No. of Pages:7
- Keywords:social economy; economic transformation; strategy; eco-nomic models
- Summary/Abstract:The Europe 2020 strategy for smart, sustainable and inclusive growth offers a vision for a social market economy for 21st century Europe. The National Concept of Social Economy is an expression of the social commitment of the state to creating and strengthening a favorable environment for realization and development of models and practices in the field of social economy in the Republic of Bulgaria.
ПРАВНИ ВЪЗМОЖНОСТИ ЗА ПРЕВРЪЩАНЕТО НА БЪЛГАР-СКИЯ ТУРИЗЪМ В СОЦИАЛНО ОРИЕНТИРАНА ИНДУСТРИЯ
ПРАВНИ ВЪЗМОЖНОСТИ ЗА ПРЕВРЪЩАНЕТО НА БЪЛГАР-СКИЯ ТУРИЗЪМ В СОЦИАЛНО ОРИЕНТИРАНА ИНДУСТРИЯ
(LEGAL OPPORTUNITIES FOR THE TRANSFORMATION OF BULGARIAN TOURISM IN A SOCIALLY ORIENTED INDUSTRY)
- Author(s):Petar Parvanov
- Language:Bulgarian
- Subject(s):Tourism, Socio-Economic Research
- Page Range:84-116
- No. of Pages:33
- Keywords:tourism; human resources; legislation; social economy; continuing education
- Summary/Abstract:Bulgarian tourism is one of the important industries for the development of the Bulgarian economy. In order for each industry to operate, it needs motivated staff, motivation not only for pay, but also for a number of other social factors such as continuing education, working conditions, additional health insurance, etc. It is the legal possibilities for doing so additional incentives are the subject of this text.
ПОСЛЕДСТВИЯТА ОТ ПОЛИТИКИТЕ В ПЕНСИОННИТЕ РЕФОРМИ В ЕВРОПА ПО ПРИМЕРА НА СТРАНИТЕ GIPS – ГЪРЦИЯ, ИТАЛИЯ, ПОРТУГАЛИЯ, ИСПАНИЯ
ПОСЛЕДСТВИЯТА ОТ ПОЛИТИКИТЕ В ПЕНСИОННИТЕ РЕФОРМИ В ЕВРОПА ПО ПРИМЕРА НА СТРАНИТЕ GIPS – ГЪРЦИЯ, ИТАЛИЯ, ПОРТУГАЛИЯ, ИСПАНИЯ
(CONSEQUENCES OF POLICIES IN PENSION REFORMS IN EUROPE ON THE EXAMPLE OF THE GIPS - GREECE, ITALY, PORTUGAL, SPAIN)
- Author(s):Lyubov Ivanova
- Language:Bulgarian
- Subject(s):National Economy, Socio-Economic Research
- Page Range:117-131
- No. of Pages:15
- Keywords:policy of strict economies; pension reforms; GIPS states; South Europe; social states; pension rate
- Summary/Abstract:The crisis in the eurozone began in 2010 and continues to melt even after 2010, and although the EU imposed measures to be taken in threatened states, the exit from the crises has been filled with uncertainty. The EU has called for anti-crisis policies, especially in southern European countries, where austerity policies have been imposed that have led to rising118unemployment, declining the real wages, reducing the social security system and privatizing the public property.The paper aims to analyze these austerity policies in Greece, Italy, Portugal and Spain, known as the GIPS countries in the field of the remuneration, the pensions and the privatization policy, and to outline the possible effects of these policies on the development of the European social model. Data from Eurostat and the European Commission have been used.
СОЦИАЛНАТА ИКОНОМИКА И ОБРАЗОВАНИЕТО В РЕПУБЛИКА БЪЛГАРИЯ
СОЦИАЛНАТА ИКОНОМИКА И ОБРАЗОВАНИЕТО В РЕПУБЛИКА БЪЛГАРИЯ
(SOCIAL ECONOMY AND EDUCATION IN THE REPUBLIC OF BULGARIA)
- Author(s):Vladislav Krastev, Nadezhda Krasteva
- Language:Bulgarian
- Subject(s):Education, Socio-Economic Research
- Page Range:132-140
- No. of Pages:9
- Keywords:social economy; education; human factor; initiative; professional competence
- Summary/Abstract:Social economy concepts permanently enrich their content characteristics on the basis of dynamic processes in the modern economy,133analyzed as science and practice. They refer to specific sectoral resources based on the philosophy of equitable distribution of social and material achievements, income, wealth, etc., as well as the specifics of its subjects - inclusive social enterprises and organizations. It is the subjects of the social economy that need to set its "agenda", the policies of sustainable development and production of goods, a culture of production and consumption, with an impact on the human factor.In summary, the development addresses the new social needs of the human factor, for which there is no analogue in the traditional economic sector and, above all, the contribution of education in the process of its renewal and perspectives for improvement.
СОЦИАЛНОТО ПРЕДПРИЕМАЧЕСТВО – ФОРМА НА СОЦИАЛНИ ИНОВАЦИИ И ПРАВНО РЕГУЛИРАНЕ: ЕВРОПЕЙСКИ ПРАКТИКИ И БЪЛГАРСКИ РЕАЛНОСТИ
СОЦИАЛНОТО ПРЕДПРИЕМАЧЕСТВО – ФОРМА НА СОЦИАЛНИ ИНОВАЦИИ И ПРАВНО РЕГУЛИРАНЕ: ЕВРОПЕЙСКИ ПРАКТИКИ И БЪЛГАРСКИ РЕАЛНОСТИ
(SOCIAL ENTREPRENEURSHIP - A FORM OF SOCIAL INNOVATION AND LEGAL ADJUSTMENT: EUROPEAN PRACTICES AND BULGARIAN REALITIES)
- Author(s):Stanka Rinkova, Irina Atanasova
- Language:Bulgarian
- Subject(s):Socio-Economic Research
- Page Range:141-162
- No. of Pages:22
- Keywords:social entrepreneurship; social economy; social enterprise; development of social entrepreneurship in the EU; legal regulation of social entrepreneurship
- Summary/Abstract:Social entrepreneurship has to be perceived in the context of the social economy. It is the production, supply and / or organization of consumption of goods with a socially significant effect. The thesis of the paper is that the social entrepreneurship is a business model and form of social innovation to solve social problems by applying social-innovative approaches and practices. The objectives of the paper are: to define the essence of the social entrepreneurship, its relation to the other business142models and its content as a form of social innovation as well as the the social enterprise as an organizational subject of social entrepreneurship.
МЕБЕЛНИТЕ КЛЪСТЕРИ СЪС СОБСТВЕН ИМИДЖ И ВИЗИЯ НА ВЪНШНИТЕ ПАЗАРИ
МЕБЕЛНИТЕ КЛЪСТЕРИ СЪС СОБСТВЕН ИМИДЖ И ВИЗИЯ НА ВЪНШНИТЕ ПАЗАРИ
(FURNITURE CLUSTERS WITH THEIR OWN IMAGE AND VISION ON THE FOREIGN MARKETS)
- Author(s):Denitsa Bogdanska
- Language:Bulgarian
- Subject(s):Economy
- Page Range:163-173
- No. of Pages:11
- Keywords:Cluster; Competitiveness; Entrepreneurship; Innovation; Investments
- Summary/Abstract:Clusters are groupings of interconnected or complementary companies in terms of innovation, design, quality, marketing and others, making joint efforts for entrepreneurial activity and development of technologies, infrastructure, investments, etc. Things that would hardly be achieved by an independent firm for carrying out a competitive production.
СЪЗДАВАНЕ НА СИМВОЛНО-АНАЛИТИЧНА КУЛТУРА В УСЛОВИЯТА НА ОГРАНИЧЕНИ РЕСУРСИ – ПРОЦЕСИ, ХАРАКТЕРИСТИКИ И ПРЕПОРЪКИ
СЪЗДАВАНЕ НА СИМВОЛНО-АНАЛИТИЧНА КУЛТУРА В УСЛОВИЯТА НА ОГРАНИЧЕНИ РЕСУРСИ – ПРОЦЕСИ, ХАРАКТЕРИСТИКИ И ПРЕПОРЪКИ
(CREATING SYMBOL-ANALYTICAL CULTURE IN THE CONDITIONS OF RESTRICTED RESOURCES - PROCESSES, CHARACTERISTICS AND RECOMMENDATIONS)
- Author(s):Tsvetana Antipesheva
- Language:Bulgarian
- Subject(s):Education, Socio-Economic Research
- Page Range:174-183
- No. of Pages:10
- Keywords:symbolic-analytical culture; characteristics; recommen-dations
- Summary/Abstract:The emergence of the symbolic - analytical culture is considered. A review was made of the authors writing about the problem. The cultural and educational model has been developed with its characteristics and features. It is also applied in Bulgaria. The main activities and their parameters are presented schematically.
EDUCATIONAL SOCIAL ENTREPRENEURS IN BLAGOEVGRAD WITHIN THE FRAMEWORK OF THE "I CAN" PROGRAMME
EDUCATIONAL SOCIAL ENTREPRENEURS IN BLAGOEVGRAD WITHIN THE FRAMEWORK OF THE "I CAN" PROGRAMME
(EDUCATIONAL SOCIAL ENTREPRENEURS IN BLAGOEVGRAD WITHIN THE FRAMEWORK OF THE "I CAN" PROGRAMME)
- Author(s):Boryana Dimitrova
- Language:English
- Subject(s):Economy
- Page Range:184-197
- No. of Pages:14
- Keywords:educational entrepreneurs; social entrepreneurs; social economy; non-profit organizations
- Summary/Abstract:Educational entrepreneurs provide citizens with knowledge and skills that help them find employment and/or execute their professional duties better and thus increase their income and improve their quality of life. Globally, education and training are at the heart of the sustainable development of economies. In the context of economic crises and limited resources, the importance of social economy organizations for the employment and social inclusion of individuals is growing. This article summarizes some of the results of the May-August-2017-survey of organizations that offer training within the I Can Programme in exchange for vouchers, issued by the Labour Bureau – Blagoevgrad (Bulgaria); particular attention is paid to those social entrepreneurs among them that are registered as non-profit associations.
