Természetesen digitális
Naturally Digital
New Media Conference, Târgu-Mureș, 5–6 April 2019
Contributor(s): József Gagyi (Editor), András Vajda (Editor)
Subject(s): Social Sciences
Published by: Scientia Kiadó
Series: Sapientia Könyvek
- Print-ISBN-13: 978-606-975-056-8
- Page Count: 230
- Publication Year: 2021
- Language: Hungarian
INTERNETFILOZÓFIA ÉS HÁLÓLÉTELMÉLET
INTERNETFILOZÓFIA ÉS HÁLÓLÉTELMÉLET
(INTERNET PHILOSOPHY AND WEB THEORY OF EXISTENCE)
- Author(s):László Ropolyi
- Language:Hungarian
- Subject(s):Social Philosophy, Theory of Communication
- Page Range:19-30
- No. of Pages:12
- Keywords:web theory; Internet philosophy; Internet use
- Summary/Abstract:The Internet philosophy we envision is not merely an abstract characterization of the Internet as a self-contained entity since the Internet exists and exists as a component of a complex world populated by natural, social, and cultural entities, and this context is also a crucial part of its philosophical description. The “embeddedness” of the Internet in the world makes it easier to understand the consequences of its use. Since the nature of the Internet is not “naturally given” but has been and is being shaped by conscious choices, in pursuit of specific social and cultural aspirations, intentions, interests, and values, consideration of the social and cultural factors that determine the nature of the Internet and are involved inshaping it clearly helps to identify the social and cultural effects of Internet use. In this way, it seems useful to include some social and cultural context in the analysis of the nature of the Internet. In examining the likely social and cultural consequences of Internet use,it is worth drawing on two “cultural-historical” analogies, the “reformation of knowledge”, and the “formation of gratitude”. By drawing on them in our understanding of the impact of Internet use on the human world, we can conclude that it is possible and worthwhile to focus our research on the emergence and the process of the emergence of gratitude and its emerging characteristics. The world of the Internet user is fundamentally changing: the former world, built up from the natural and social spheres of existence in a familiar way, is being supplemented by a third human sphere of existence, which is built on top of the previous ones and is inextricably intertwined with them.
NÉP ÉS GÉP, MÁGIA ÉS TECHNIKA, AVAGY: VAN-E A GÉPNEK LELKE?
NÉP ÉS GÉP, MÁGIA ÉS TECHNIKA, AVAGY: VAN-E A GÉPNEK LELKE?
(PEOPLE AND MACHINE, MAGIC AND TECHNOLOGY, OR: DOES THE MACHINE HAVE A SOUL?)
- Author(s):József Gagyi
- Language:Hungarian
- Subject(s):Cultural Anthropology / Ethnology
- Page Range:31-35
- No. of Pages:5
- Keywords:Hermann Bausinger; people and machine;
- Summary/Abstract:In this article, I revisit Hermann Bausinger’s reflections. In the Germanethnographer’s view, the multiplicity of machines is integrated into popular society from the very beginning, i.e. from the first period of their appearance: the latter cannot be conceived of as a socio-cultural organization before the machine age. If we observe carefully, we can “encounter in everyday life innumerable forms of natural contact with technology” (Bausinger 1995: p. 7). But it is also true that the encounter was perceived by the popular world as a threat: a play of unleashed forces, a meaningless (because for it it could not be understood) threat. After all,a kind of stability was established that could be observed in the industrial age: “a ritualized self-evidence of the relationship with technology” (ibid.). In my presentation, I will discuss what I imagine this means.
A SZEMÉLYISÉG DIGITÁLIS KONSTRUKCIÓJA: VIZUÁLIS ÉNMEGJELENÍTÉS A KÖZÖSSÉGI OLDALAKON
A SZEMÉLYISÉG DIGITÁLIS KONSTRUKCIÓJA: VIZUÁLIS ÉNMEGJELENÍTÉS A KÖZÖSSÉGI OLDALAKON
(THE DIGITAL CONSTRUCTION OF IDENTITY: VISUAL SELFPRESENTATION ON SOCIAL NETWORKING SITES)
- Author(s):Miklós Lehmann
- Language:Hungarian
- Subject(s):Theory of Communication
- Page Range:39-47
- No. of Pages:9
- Keywords:identity construction; social networking sites; visual self-representation;
- Summary/Abstract:For newer generations, social networking sites play a significant role in both experiencing aspects of social behaviour and in shaping personality – whether it is the construction of a persona as presented to others or as a real person. In the following paper, I would like to list the factors that are decisive in the visual representation of personality. From this perspective, I have previously studied selfies, and in the autumn of 2018 I analysed with some of my students the visual self-representational qualities of images uploaded to Instagram. The research revealed that several factors are well separated in the visual self-presentation. Elements that reflect real personality traits and are intentionally self-revealing are strongly related to users’ offline lives, while those that indicatea desired personality (e.g. to achieve greater acceptance or popularity) reflectmore of an online, to some extent virtual, personality. Also close to the latter aresome of the paradigmatic, standardized or normative traits that can be extracted from the creation of images and which many people prefer to use. But is the usual distinction between offline and online personas real? Some of the literature on the subject sees selfies and other forms of digital persona as specific to the virtual world. However, in the light of these findings, itseems worthwhile to move away from an isolated view of visual representations and place them in the context of overall social behaviour and self-presentation. Itis also important to note that the representation of personality has both technical and social preconditions. But in the same way, it is also important to consider the central interrelationships between online and offline personification.
HIÁNYZÓ ÍZEK, ZÚGÓ FÜLEK, KIESŐ JÁRATOK
HIÁNYZÓ ÍZEK, ZÚGÓ FÜLEK, KIESŐ JÁRATOK
(MISSING FLAVOURS, BUZZING EARS, MISSING FLIGHTS)
- Author(s):Jenő Bódi
- Language:Hungarian
- Subject(s):Media studies
- Page Range:49-61
- No. of Pages:13
- Keywords:Hungarians in Berlin; communication platforms; emergence of social media;
- Summary/Abstract:My study briefly presents the results of a research project comparing two communication platforms of the Hungarian diaspora in Berlin. MagyarOnline.net’s forum “Hungarians in Berlin – chatting” was launched in 2004 and was particularly active for about two years, with almost two thirds of the posts being written during this period; from the end of 2006, the number of posts from users had already decreased, but it became clear that the online spaces of the Hungarian diaspora in Berlin had moved to a new platform, Iwiw. After 2012, long before theclosure of Iwiw in 2014, online groups of Hungarians living in Berlin appeared on Facebook, such as “Berlin Calling” in 2012, or the group I analysed, “BerlinHungarians”, which was launched in March 2014. This transformation of the media environment, the emergence of social media, coincides with the period of liberalization of employment in Germany and the sudden increase in migration, from Hungary to Germany (Blaskó–Gödri 2014). My analysis is part of a research project that aims to explore the interconnections between the city, migration and media through the example of the Hungarian diaspora in Berlin. Zsolt Szijártó’s study emphasizes, based on his empirical research among Hungarians in Berlin, that social and political changes have led to changes in each of the three aspects mentioned above every 10-12 years or so: new media have appeared, urban culture and its representation have changed, and migration has affected new groups due to changes in the political environment (Szijártó 2018). At the beginning of the investigation of these two online communication platforms, I was primarily interested in whether, in the specific cultural context of the Hungarian diaspora in Berlin, the migration of user-generated content from one platform to another could be observed or whether different content, although related to the diaspora, could be created on the different platforms.
MINDENNAPI HACKJEINKET ADD MEG NEKÜNK MA!
MINDENNAPI HACKJEINKET ADD MEG NEKÜNK MA!
(GIVE US YOUR EVERYDAY HACKS TODAY!)
- Author(s):Imre Mátyus
- Language:Hungarian
- Subject(s):Theory of Communication
- Page Range:63-79
- No. of Pages:17
- Keywords:life hacks; self-development; self-help; ICT tools;
- Summary/Abstract:One of the most interesting features of late modernity in cultural studies is the identity project of the individual. As the role of grand identity-affirming narratives and institutions diminishes and disintegrates, the individual is increasingly left to his or her own devices to construct his or her own identity. This active process takes place largely through the consumption, use, and transformation of various material and immaterial goods. At the same time, it is not only the outside world but the individual him-/herself that has become the object of everyday consumption and transformation – the body, the shaping of habits, the planning of lifestyle have all become importantin contemporary Western societies. The most active period in the long history of self-development, with self-help (personal development, personal growth) literature, began in the first half of the 1900s, but its real golden age began in the second half of the 20th century. Self-development, which is a kind of self-differentiation, turns to the individual with the concepts and ideas of traditional industrial production (e.g. productivity, efficiency, measurability) and tries to make the complexity of everyday life manageable for him/her. And in addressing the social and professional challenges of everyday life, innovations that provided information, tools (and, of course, commodities) to the individual in the hope of achieving abetter life, have played an increasing role. In my presentation, I will explore the phenomenon of the “life hack”. I want to show how self-improvement has changed with the wider diffusion and social embedding of computing and networked communication technologies. The focus of the presentation will be on the turn that can be linked to the paradigm shift of web 2.0, which started in the first half of the 2000s, which has given ICT tools an increasingly wide scope in self-improvement practices. I aim to present the practice of life hack as a social practice that has emerged with the commodification of ICTs and the domestication of tools.
MERRE LEJT AZ E-PÁLYA? – A TWITC H PIACI DOMINANCIÁJA AZ E-SPORTKÖZVETÍTÉSBEN
MERRE LEJT AZ E-PÁLYA? – A TWITC H PIACI DOMINANCIÁJA AZ E-SPORTKÖZVETÍTÉSBEN
(WHICH WAY IS THE TIDE TURNING – TWITCH’S DOMINANCE IN ESPORTS BROADCASTING)
- Author(s):Tibor Szabolcs Varga
- Language:Hungarian
- Subject(s):Theory of Communication
- Page Range:81-91
- No. of Pages:11
- Keywords:Twitch; YouTube; Google; Facebook;
- Summary/Abstract:Alongside YouTube, Twitch has become one of the most popular social content sharing and streaming services. The media platform, which has been in operation since 2011, became the 26th most visited website in 2019, with an average of more than 1.2 million viewers consuming content every second. It still lags behind its biggest competitor, YouTube, in the statistics, but it has emerged as the leader in user experience for streaming media thanks to its innovative solutions and community-building features. Its success in a short period of time has been driven by e-sports streaming, which has become synonymous with the platform. It is now clear that Twitch represents the definitive streaming experience for the average e-sports content consumer, making it much more difficult for other players to expand in this dynamic and growing industry. Over the past three years, Google, Facebook, and Microsoft have all tried to carve out a slice of the e-sports streamingmarket, but viewers are reluctant to move away from Twitch because it would mean giving up their established consumer habits, Twitch’s unique features, and the social experience they have come to expect. This situation is also making it increasingly difficult for event organizers to operate, as Twitch’s dominance and viewer inflexibility reduces the possibility of selling exclusive streaming rights, which will be the industry’s most important source of revenue in the near future. In my presentation, I will explore this dilemma by looking at the success of Twitch, the consumer habits of e-sports broadcasting, and the attempts of competing streaming media platforms to link e-sports broadcasting to their own.
AZ IKT OKTATÁSBA VALÓ INTEGRÁLÁSÁNAK KORLÁTAI – KATEGORIZÁLÁSA BALANSKAT ALAPJÁN
AZ IKT OKTATÁSBA VALÓ INTEGRÁLÁSÁNAK KORLÁTAI – KATEGORIZÁLÁSA BALANSKAT ALAPJÁN
(LIMITATIONS OF INTEGRATING ICT IN EDUCATION – BASED ON BALANSKAT’S CATEGORIZATION)
- Author(s):Judit Gedő
- Language:Hungarian
- Subject(s):Distance learning / e-learning
- Page Range:93-102
- No. of Pages:10
- Keywords:ICT in education; Balanskat's categorization;
- Summary/Abstract:Information and Communication Technology, or ICT for short, is an integral part of our lives and is slowly claiming a place in every single segment thereof. The situation is similar for education, and we cannot overlook the topicality and importance of the situation, as the use of ICT equipment in teaching is becoming more and more problematic, as it is becoming a requirement, offering numerous opportunities and difficulties, and it is also closer to the generation of children, while teachers are finding it difficult and have a negative attitude. We must not forget the fact that it is teachers who teach pupils to use ICT tools correctly, safely, and purposefully. In a complex implementation process, account must be taken of the barriers that prevent teachers from using the equipment. There are many barriers. These include a lack of tools, time, training, and technical support to use them, or negative teacher attitudes. There are several classifications of barriers that help in analyses and research design, as in mine. The Research Programme The impact of media on children and young people has given me the opportunity to investigate barriers to ICT integration through interviews. I wrote out a number of statements about the tools, which I analysed at several levels. At this stage, I will only describe one level of analysis, which is related to the categorization of ICT barriers by Balanskat et al. (2006), which refers to barriers at the micro, meso, and macro levels. I will present the three levels and discuss some of the results of the analysis of the interviews.
A DIGITÁLIS MŰVELTSÉG JELENLÉT- ÉS JELENTÉSALAPÚ SZEMPONTJAI
A DIGITÁLIS MŰVELTSÉG JELENLÉT- ÉS JELENTÉSALAPÚ SZEMPONTJAI
(NEW PRESENCE AND MEANING-BASED ASPECTS OF DIGITAL LITERACY AND SOCIAL DIVERSITY)
- Author(s):Otília Ármeán
- Language:Hungarian
- Subject(s):Theory of Communication
- Page Range:105-117
- No. of Pages:13
- Keywords:digital literacy; social diversity
- Summary/Abstract:Learning today is not for the sake of knowing but rather the other way round: we learn for the sake of learning to be able to relearn techniques, procedures, and routines. Knowledge helps us to do this: it is easier to model the new if there is an old model to compare it with, if the models have data, content and therefore a face. Interpretation, critique, scepticism, and curiosity are all basic skills that sustain learning itself, rather than promising the acquisition of measurable, accumulable knowledge. Because what we think we know today, we will have to doubt tomorrow, or even abandon it in favour of something new, effective, relevant, and different. Those who wish to maintain literacy, awareness, and aculture of meaning must concentrate not on the content of knowledge, not onthe many, and not on the more but on the operations that drive the processes of reinterpretation and reorganization: the operations of doubt, questioning, interpretation, and openness.
KÉPREGÉNYTUDOMÁNYI KÉZIKÖNYV A DIGITÁLIS KORBAN
KÉPREGÉNYTUDOMÁNYI KÉZIKÖNYV A DIGITÁLIS KORBAN
(COMICS IN THE DIGITAL AGE)
- Author(s):Gyula Maksa
- Language:Hungarian
- Subject(s):Media studies
- Page Range:119-132
- No. of Pages:14
- Keywords:Hungarian comic book culture; digital age; techno-cultural diversity;
- Summary/Abstract:Over the last decade and a half, the field of comics studies has been delineated within (media) cultural studies. It is precisely during this period that the media environment of comic book culture, the media, production, consumption, and useof comics are changing, in large part due to the technological innovations that are spreading at the time. In the case of Hungarian comic book culture, two trend scan be observed: on the one hand, the shift to the Internet and electronic media and on the other the proliferation of comic book festivals and exhibitions that offer opportunities for personal encounters. The changes of the last decade anda half have affected all the main aspects of comics media: creation, distribution, texts, media, audiences, and uses. At the same time, the techno-cultural diversity of comics media, which is often geographically and culturally diverse in terms ofmedia, genres, markets, audiences, and graphic styles, is not lost on digital comics. The North American webcomic, the Korean webtoon, and the Francophone bande dessinée numérique have a history, distribution, media layout, and environment,as well as a history of use that is very different from one another but also very diverse in itself. In this media-historical situation, the question arises: what kind of overview would be appropriate, i.e. effective and useful, for the Hungarian comics studies that are in the process of being institutionalized, for the planningand development of further research, university seminars, library and other collections? The presentation aims to present the experiences of the first phase of a longer research project aimed at the creation of a handbook on comics in Hungarian.
A JETI ÉS A SZEKRÉNY. RÁDIÓ-E MÉG A KONVERGENS RÁDIÓ?
A JETI ÉS A SZEKRÉNY. RÁDIÓ-E MÉG A KONVERGENS RÁDIÓ?
(THE YETI AND THE CUPBOARD. IS CONVERGENT RADIO STILL RADIO?)
- Author(s):András Radetzky
- Language:Hungarian
- Subject(s):Media studies
- Page Range:133-140
- No. of Pages:8
- Keywords:radio; age of hypermedia;
- Summary/Abstract:The yeti is not a cupboard. If it were a cabinet, we would call it a cabinet, nota yeti. Many of you will remember the classic scene in which Uncle Pista Besenyő tries to convince his audience of his point of view with this irrefutable logic. But beyond this pearl of absurdist humour, it is perhaps worth asking: in the age of new media, is radio still radio at all? What is behind what most of us still know as radio in 2019 and which has been part of our everyday lives for over a century?What is the secret of radio? What makes this centuries-old medium still popular, inescapable, and much used in the age of hypermedia?
OFFLINE ÉS ONLINE KÖRNYEZETEK KONVERGENCIÁJÁNAK VIZSGÁLATA VALLÁSI KÖZÖSSÉGEKBEN
OFFLINE ÉS ONLINE KÖRNYEZETEK KONVERGENCIÁJÁNAK VIZSGÁLATA VALLÁSI KÖZÖSSÉGEKBEN
(EXPLORING THE CONVERGENCE OF OFFLINE AND ONLINE ENVIRONMENTS IN RELIGIOUS COMMUNITIES)
- Author(s):Mónika Andok
- Language:Hungarian
- Subject(s):Theory of Communication
- Page Range:141-152
- No. of Pages:12
- Keywords:religious communities; communication technology; offline and online religious practices;
- Summary/Abstract:Many schools of media theory address the question of how changes incommunication technology affect society, communities, organizations, and institutions. The most prominent of these is the Toronto School, Marshall McLuhan’s theory of technological determinism and critiques of this approach. In this lecture, I will draw on the social shaping of technology (SST) theory, which provides a different explanation of the relationship between community and technology than technological determinism (Williams–Edge 1996). While the latter explains change from the perspective of technology, SST explains change from theperspective of the community adopting technology, saying that the community will determine the direction and extent of technological innovation. This theory was further developed by Heidi Campbell, an American, specifically for religious communities’ use of media technology (Campbell 2004, 2010). Campbell explore show some religious groups, given their values, norms, and previous attitudes towards media technology, adapt new tools in ways that are acceptable to thegroup and fit with the group’s previous norms, values, and religious and cultural practices. Campbell calls this his extended theory of religious social shaping oftechnology (RSST). Today, research on religious communities on the Internet has a history of somethirty years. This period has been divided by Campbell and Vitullo (2016) into four major eras, essentially in a time lapse fashion. The first phase lasted from the late1980s to the mid- to late 1990s. It involved describing, mapping, and documenting how each virtual group defined itself as a (quasi) religious group. The second phase was a period of categorization. This fell in the second half of the nineties and the early twenties. The common features and the different characteristics of virtual religious communities were identified in the research. This was followed by a typology of the communities studied in the light of the presence or absenceof these characteristics. In the third phase, offline religions also began to exploit the potential of the Internet. In the fourth phase, the intersection and interaction between offline and online religious practices and discourses are explored – how believers integrate digital religious content and practices into their daily lives. In my presentation, I would like to show through the digital media usage patterns of two Hungarian religious communities, the 777blog community and the Krishna Consciousness community of believers, where the boundaries of “Naturally Digital” are for religious communities.
A BRANDIDENTITÁS SZEREPE A BRANDMENEDZSMENT FOLYAMATÁBAN: BRANDIDENTITÁS-MODELLEK
A BRANDIDENTITÁS SZEREPE A BRANDMENEDZSMENT FOLYAMATÁBAN: BRANDIDENTITÁS-MODELLEK
(THE ROLE OF BRAND IDENTITY IN THE BRAND MANAGEMENT PROCESS: BRAND IDENTITY MODELS)
- Author(s):Gyöngyvér Erika Tőkés
- Language:Hungarian
- Subject(s):Theory of Communication
- Page Range:153-173
- No. of Pages:21
- Keywords:brand identity; brand management; brand self-assessment; brand creation;
- Summary/Abstract:The study compares the best-known brand identity models from marketing and social science backgrounds. The comparison of the most frequently cited brand identity models provides a basis for developing more complex conceptual models through multidisciplinary approach. The literature review led to the conclusion that mainly theoretical models of brand identity exist but that empirical testingof these models is still lacking. Theoretical knowledge important for the practical profession has also emerged, as the aggregation of recurring brand identity elements from different models can be a guideline in brand self-assessment or in the initial stage of any brand creation.
AZ E-EGÉSZSÉGÜGY HOLISZTIKUS MEGKÖZELÍTÉSE
AZ E-EGÉSZSÉGÜGY HOLISZTIKUS MEGKÖZELÍTÉSE
(A HOLISTIC APPROACH TO E-HEALTH. AN ATTEMPT TO CREATE A COMPREHENSIVE DEFINITION)
- Author(s):Nikolett Lilla Lengyel
- Language:Hungarian
- Subject(s):Theory of Communication
- Page Range:175-197
- No. of Pages:23
- Keywords:e-health; telemedicine; technology centricity; public health;
- Summary/Abstract:Since the emergence of digital signalling, a new concept, e-health, has entered the public domain, encompassing healthcare based on online connections (Borbás et al. n.d., Khandpur 2017). Despite the technological differences, the terms telemedicine and e-health are often treated as synonyms, or the latter is referredto as part of telemedicine. The aim of this paper is to argue for the use of e-health as a stand-alone term, highlighting its added value compared to telemedicine. With the rise of the Internet, new features (and new sub-themes) have emergedin the health system that were little or not relevant in the traditional telemedicine era. These issues legitimize the use of e-health as a distinct concept as the late modern equivalent of telemedicine. In this thesis, I will therefore review new attributes and sub-themes emerging in relation to traditional telemedicine, based on relevant literature in English, German, and Hungarian: the technology centricity, the advancement of the field ofresearch and development within telemedicine, the changing information habits of the Internet, the user skills required for effective Internet use, the changing role of healthcare providers, and the increasing preventive efforts of public health. The paper also discusses the emerging problems and barriers that arise from the rapid development of e-health and that have yet to be addressed.
JEGYZETEK AZ INFORMÁCIÓ FOGALMÁNAK ALAPVETÉSÉHEZ
JEGYZETEK AZ INFORMÁCIÓ FOGALMÁNAK ALAPVETÉSÉHEZ
(NOTES ON THE BASICS OF THE CONCEPT OF INFORMATION)
- Author(s):Barna Kovács
- Language:Hungarian
- Subject(s):Social Philosophy, Theory of Communication
- Page Range:199-206
- No. of Pages:8
- Keywords:the concept of information; the human condition in the world;
