Wpływ różnic pokoleniowych na sposoby komunikacji Polaków
Impact of generational differences on the Poles’ ways of communication

Summary/Abstract: Generational changes have had and still have a significant impact on how do Poles communicate. Each of the analyzed generations, which is a segment of buyers, is characterized by attachment to other products and services. The article uses the results of a study commissioned by the company Interactive Intelligence. The aim of this study was to diagnose the differences in Poles’ communication habits: socalled generation Y (18–31 years) compared with older generations – the generation X (32–46 years) and the generation of baby boomers (47–55 years).

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