The Role of the Local Press in the Production of Regional Image
The Role of the Local Press in the Production of Regional Image

Summary/Abstract: The paper examines the question: what are the chances of the agents of the local media who take part in shaping the image of the region in the rural area examined by me, namely the Ciuc basin. Through their content messages the press materials become active parts of a local-scale ethnic self-representation. The paper argues for the fact that the conditions are given for the local media to recognise the role of the media which, beyond local and ethnic self-representation, is also a partner in regional self-definition. Time is ripe for the cultural turn, and, consequently, the region would display its cultural conditions in a wider sense, besides, it would become aware of its own role in the construction of the regional image. In this way it could be an important factor in the discourse production about the region.

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